Introducing Digital DOOH Advertising Through KEIO MIRARERU VISION in Akihabara

Live Board Launches Digital DOOH Advertising in Akihabara

In a significant move for digital out-of-home (DOOH) advertising, Live Board, headquartered in Shibuya, Tokyo, has announced the integration of the "KEIO MIRARERU VISION Akihabara Wide Wall 135°" into its marketplace. This innovative digital media will officially connect to the Live Board platform starting January 5, 2026. This collaboration with Keio Agency aims to revolutionize advertising delivery by incorporating impression-based sales, allowing campaigns to be tailored according to actual viewer data, facilitated by NTT Docomo's location-based services and analytics.

Located just a short two-minute walk from the JR Akihabara Station, the KEIO MIRARERU VISION boasts a dual-sided, large-scale display that operates at a unique 135-degree angle. It leverages high-definition LED technology and is equipped with audio capabilities, making it a highly engaging advertising platform. Given Akihabara's reputation as a global hub for electronics and subculture, which includes anime and idols, this digital billboard is ideally positioned to target enthusiasts and international tourists alike.

Incorporating advanced metrics, Live Board utilizes the Visibility Adjusted Contact (VAC) model, recommended by the OOH Global Measurement Guidelines. This model estimates the number of engaged viewers based on the Opportunity to See (OTS) and in-context movements where obstacles are accounted for, thereby providing advertisers with a more accurate portrayal of potential reach. By embracing this method, Live Board aims to elevate the effectiveness and efficiency of OOH operations, further generating new value within the advertising landscape and aligning with diverse lifestyle trends.

The KEIO MIRARERU VISION is designed with sizable dimensions—44.06 square meters, standing 3.75 meters tall and 11.75 meters wide. The screens will broadcast from 9 AM to midnight, offering 15 hours of daily exposure, further significantly enhancing visibility in a bustling urban environment.

About Live Board

As a pioneer in the DOOH advertising space, Live Board operates an extensive network that now encompasses over 60,200 distribution surfaces across Japan. This network is not only comprised of self-installed screens but also includes a growing number of partnerships with other companies, allowing for increased reach and targeting capabilities. The company's innovative approach leverages big data from major carriers to implement targeted advertising solutions that consider demographics and personal attributes, stepping beyond the boundaries of traditional OOH strategies.

In light of shifting societal patterns, especially during unpredictable circumstances like the coronavirus pandemic, Live Board continues to refine its advertising delivery. The platform is designed to ensure that the advertising messages are effectively delivered to the right audiences in the right places at the right times.

For thorough inquiries regarding operations or rates, interested parties are encouraged to visit the Live Board website for more detailed information about the KEIO MIRARERU VISION and the larger network of screens operated by Live Board across the nation.