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Analytic Partners Achieves Leadership Recognition by Forrester and Gartner in Marketing Analytics

Analytic Partners, a premier player in Commercial Analytics, recently announced its accolade of being recognized as a leader in The Forrester Wave™: Marketing Measurement and Optimization Services, Q1 2026 report. This recognition highlights Analytic Partners' exceptional capabilities in delivering innovative marketing solutions. The company scored the highest in the current offering category and ranked among the top tier in the strategy category.

Additionally, this acknowledgment from Forrester complements Analytic Partners' previous recognition as a leader in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) Solutions. In this report, the company was deemed the strongest in execution and the furthest in vision completeness, also achieving the highest scores across eight critical capabilities associated with MMM Solutions.

Growth and Adaptation in a Changing Market

As businesses face unprecedented market changes, the demand for rapid and informed decision-making has intensified among C-suite leaders. Nancy Smith, President and CEO of Analytic Partners, emphasizes that their recognition by both Gartner and Forrester validates the organization's mission to convert data into Commercial Intelligence. This empowers businesses not just to enhance marketing strategies but also to drive enterprise decision-making globally.

Analytic Partners continues to evolve its offerings with tools like GPS-Enterprise®, which assist in optimizing companies' commercial strategies, reflecting a commitment to their clients' growth.

Comprehensive Evaluation by Forrester Wave

The Forrester Wave™ report meticulously evaluates marketing measurement vendors against 31 critical criteria. Analytic Partners excelled, receiving top marks across various categories, including scenario planning, talent strategy, global delivery strategy, and innovation. This report underlines the company's strategic framework, enriched by stakeholder interviews and prescriptive engagement playbooks that collectively enhance their service offerings.

Moreover, the systematic approach of Analytic Partners focuses on data quality, business strategy, and brand consulting, further reinforcing its market position.

A Global Solution Tailored for Enterprises

Analytic Partner's advanced measurement solutions and unparalleled technology are backed by a comprehensive global delivery strategy that includes over 600 onshore consultants. Their commitment to nurturing talent and client relationships is embodied in the NorthStar Academy, which focuses on training, workshops, and thought leadership within the field.

The company's recent acquisitions, including Magic Numbers and Analyx, not only expand its talent pool but also enhance its capabilities to support multinational enterprises effectively.

Clients have praised Analytic Partners for its strategic partnerships and a strong global presence that promise significant return on investment. The firm’s role as a thought partner helps enterprises in establishing a measurement culture rooted in comprehensive support.

Maggie Merkle, Chief Customer Officer at Analytic Partners, remarks that while the technology serves as the foundation, the true transformation for clients stems from localized expertise and empowered teams. By aligning superior technology with knowledgeable teams, Analytic Partners ensures that customers achieve favorable results from their measurement investments.

Commitment to Innovation and Strategic Partnerships

Innovation remains a core focus for Analytic Partners, with a substantial portion of its revenue being reinvested into initiatives aimed at fostering customer growth and keeping pace with technological advances. These innovative strategies ensure delivery of AI-powered insights, leading to swifter and more accurate enterprise decision-making.

Notably, partnerships, such as with Visa, add unique value by providing clients with critical insights on share-of-wallet and customer loyalty.

Conclusion

Analytic Partners stands as a beacon of excellence in the commercial analytics sphere. With a robust strategy for measurement and optimization, the organization solidifies its position as a preferred partner for brands seeking to elevate their commercial decision-making. As they continue supporting growth through innovative and effective analytics, the future looks promising for this industry leader.

For more insights into Analytic Partners' achievements and offerings, visit their official website.