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Rokid Accelerates Global Retail Expansion with AI Glasses

Rokid has recently announced a significant expansion in its retail presence, with the goal of making its innovative AI-powered smart glasses available to a global audience. This move signifies a major step in their strategy, aiming to bring their products closer to consumers through established retail partnerships and premium shopping experiences.

Expanding Retail Footprint

As part of its global strategy, Rokid has successfully entered some of the most prestigious retail locations. Their expansion began in the UK with a notable placement in Selfridges, a renowned department store, marking a pivotal moment in Rokid's journey to increase brand visibility in European markets. Additionally, they launched a pop-up store at SMX Mall of Asia in the Philippines, one of the largest malls in the region, showcasing their AI glasses to Southeast Asian consumers.

The Taiwanese market also welcomed Rokid's entry in December 2025, where they achieved remarkable crowdfunding success, raising over NT$62 million, thereby making it one of the platform zeczec's top projects in history. According to statistics, the local demand for their AI glasses has surged, driven by heightened consumer interest in augmented reality solutions.

Further solidifying their presence, a collaboration with Optical 88 in Hong Kong led to establishing a brand image store at SOGO Kai Tak mall. Rokid aims to enhance customer engagement through interactive experiences and live demonstrations, allowing potential buyers to connect with the technology firsthand.

The Promise of AI Glasses

At the heart of Rokid's product line is the Rokid Ai Glasses Style, an embodiment of practical design and sophisticated technology tailored for everyday use. These smart glasses, weighing merely 38.5 grams, are designed for comfort without compromising functionality. A standout feature is their AI capabilities, facilitating real-time translation and hands-free interactions across various languages, thus opening new lines of communication in diverse environments.

In addition to comfort, the Rocik Ai Glasses Style advocates user personalization with its accommodating prescription lens options, making it an ideal choice for a broader audience. Moreover, the price point starts at a mere $299, significantly undercutting competitors like the Meta Ray-Ban configurations, making advanced technology more accessible to consumers who may have previously hesitated.

Committing to Global Accessibility

Rokid's January 19, 2026 release is set to transform the AI glasses market for regular users. Their strategy emphasizes combining physical retail experiences with global branding, allowing customers to understand how wearable AI can seamlessly blend into their daily lives. Yuanfang Long, Head of Global Operations at Rokid, articulates this goal: “Expanding into premium retail environments is a critical step in making AI glasses part of everyday life. By partnering with key shopping destinations, we create opportunities for consumers to experience Rokid glasses firsthand and see how wearable AI can be effortlessly integrated into their routines.”

The company continues to advance its vision of integrating artificial intelligence into daily activities. By leveraging high-profile retail avenues across regions, Rokid aims to enhance localized services and build stronger partnerships with major retailers worldwide.

About Rokid

Founded in 2014, Rokid is a pioneer in augment reality and human-computer interaction, dedicated to easing consumers' lives through innovative smart glasses. With a significant developer and enterprise community backing it, Rokid continues to showcase its commitment to making AI accessible for various user needs through their cutting-edge technology. Recognized with multiple awards for design and engineering excellence, the company aims to keep expanding its horizons in the global tech landscape. For further information, visit Rokid's official website.