#Brazil #Curitiba #Malbec #O Boticário #Kaká

Kaká Becomes the Global Face of Malbec by O Boticário

In an exciting announcement, O Boticário, one of Brazil's most loved fragrance brands, has appointed the legendary footballer Kaká as the global ambassador for its Malbec fragrance. This strategic partnership reflects a significant move for the brand, aimed at enhancing its presence in the international men’s fragrance market during a year that promises heightened interest in football globally.

Kaká, a celebrated figure in sports, perfectly embodies the spirit of Malbec, known for its sophistication and elegance. The brand is not just associated with a historical legacy; it is positioned as a symbol of success and authenticity – qualities embodied by Kaká himself. With a career filled with remarkable achievements, including a World Cup victory and numerous club titles, Kaká's involvement is set to elevate the Malbec fragrance to new heights, aligning it closely with the pulse of modern masculinity.

Currently, Malbec is available across various continents including Portugal, Colombia, the United Arab Emirates, and the United States, marking a significant global footprint. Kaká's stature means that this partnership also resonates powerfully among diverse audiences, making it a perfect fit for the brand’s aspirations of expansion and premium positioning.

Carolina Carrasco, the Branding and Communication Director for O Boticário, expressed the company's vision of connecting deeply with the cultural narrative of sports. She noted, “Malbec is a legendary brand in Brazilian perfumery, built over 20 years on values like conquest, elegance, and legacy. We envisioned an ambassador who not only embodies these values but also connects with the world of football, a sport that occupies a cherished place in Brazilian culture.”

Kaká’s reflection on the partnership indicates a personal connection; he believes that Malbec is more than just a fragrance—it's an expression of personality and confidence. He stated, “Being part of this international campaign feels like once again representing our country. This time, my influence extends through a fragrance that resonates with authenticity and sophistication.”

The launch of this partnership is set to unfold throughout 2026 with a well-crafted communication plan that promises a stellar campaign inclusive of a cinematic film, promotional events, and a robust digital presence. This initiative features the highly anticipated launch of Malbec Black Legend, expected to attract both new consumers and dedicated fans of the fragrance.

O Boticário, founded in 1977 in Curitiba, has made its mark as a leading cosmetics company in Brazil and has built a vast franchise network, with a strong commitment to sustainability and social responsibility. The brand’s efforts include initiatives like Boti Recicla, Brazil’s largest reverse logistics program, and advocating for an inclusive beauty culture through their Diversa Beleza movement.

The appointment of Kaká as the ambassador for Malbec represents a significant moment for O Boticário as it positions itself not only as a fragrance leader in Brazil but also as a growing force in the international market. The fusion of Kaká’s athleticism and the essence of Malbec will undoubtedly capture audiences worldwide, reinforcing the brand’s narrative of elegance, confidence, and achievement for the modern man. As 2026 unfolds, both the brand and Kaká look forward to creating impactful moments that celebrate success across realms – from the football pitch to the world of fragrances. Through this collaboration, O Boticário and Kaká aim to inspire personal and collective stories of triumph, encapsulated in every spritz of Malbec.