#Beauty Event #Cosmetics Festival #Shokucos

Experience the #ShokuCos Festival 2026

On June 27, 2026, the #ShokuCos Festival will take place in Ebisu, Tokyo, a unique event where attendees can interact with and experience 12 carefully selected brands. In an era where social media, reviews, and ingredient information dominate the cosmetics landscape, it's common for consumers to feel overwhelmed and uncertain about choosing the right products for themselves. This festival aims to tackle that confusion by offering insights from professionals versed in beauty medicine, ingredients, and regulatory laws, revealing the hidden truths behind the cosmetics industry.

At the #ShokuCos Festival 2026, participants won’t just observe; they will engage in dialogues and hands-on experiences with the brands. This includes enlightening presentations that emphasize:

• - The nuances that can't be determined just from ingredients.
• - The insights that reviews might miss.
• - The motivations of creators that advertisements often overlook.

Special Guest Talks

In addition to live interactions and product trials, the event will host a series of insightful sessions featuring experts from various fields, ensuring a comprehensive exploration of cosmetics:

SESSION 01: 13:30 - 14:00

Discovering the Selection Process with Natu
Join Natu, an expert in skincare, as they discuss effective methods for selecting appealing cosmetics. Delve into the reasons behind specific formulations and chosen ingredients, as well as what might have been purposely excluded from the product. Natu’s unique perspective will unravel the deeper stories behind cosmetics that go beyond ingredient labels and advertising hype.

SESSION 02: 14:00 - 14:30

Understanding Cosmetic Advertisements with Lawyer Takazawa
Why do cosmetic advertisements tend to sound so similar? Discover how laws like the Pharmaceutical Affairs Law shape brand communications and understand the principles behind these consistent expressions, such as “translucent skin” or “anti-aging.” By exploring these regulations, participants will learn how brands address these challenges while maintaining honesty and integrity in their marketing.

SESSION 03: 15:30 - 16:00

A Candid Discussion on Cosmetic Efficacy with Expertise
Join cosmetic enthusiast Mikichi, who has invested significantly in beauty treatments, for a frank discussion about the real capabilities of cosmetics versus medical interventions. With her expertise stemming from her experiences in both fields, Mikichi will bring to light aspects of cosmetic effectiveness that often go unnoticed by the general public.

Unique Festival Takeaway

Attendees will also receive the exclusive #ShokuCos Zukan vol. 1, a special publication that goes beyond a simple event brochure. This resource encourages a deeper understanding of each brand's ethos, tracing their motivations and values to foster a greater appreciation for why they create their products. It poses reflective questions such as:

• - What necessity did that brand fulfill in the marketplace?
• - Why did they choose to develop their products independently?
• - What value do they believe their offerings provide to consumers?

Such inquiries enhance not only the