#CEO Coaching International #Built to Win BIG #Mark Moses

Unlocking Extraordinary Potential: Mark Moses's 'Built to Win BIG'

Mark Moses, the founder and executive chairman of CEO Coaching International, has successfully clinched the #1 spot on Amazon with his latest book, "Built to Win BIG: How the Best CEOs Build Extraordinary Businesses with a Leadership Coach in Their Corner." This insightful work has captured the top position across six distinct business categories, such as Organizational Change, Learning, and Business Planning & Forecasting.

The book stands out due to its captivating real-life accounts from CEOs who have faced significant challenges and made pivotal decisions that drastically altered their company trajectories. Through 18 years of intense coaching experience, Moses offers invaluable insights, confronting common misconceptions about what truly holds businesses back. He argues that obstacles often stem more from a CEO's mindset than external pressures like market fluctuations or competition.

"The biggest barrier is often the CEO's own mindset. Many struggle with decisions they’re avoiding or changes they’re unwilling to make," Moses explains. “Winning CEOs aren't afraid to face uncomfortable truths; they're ready to think much bigger and surround themselves with those who will challenge and support them on their journey.”

Real Stories, Real Leaders

Rather than relying on abstract theories, "Built to Win BIG" delves into the defining moments affecting bespoke companies. Among the notable stories shared:

• - A CEO who turned around a faltering $70 million operation, which had suffered an $8.5 million loss, into a thriving enterprise generating $3 billion annually.
• - A business leader who established robust systems and accountability, enabling his organization to function smoothly during a health crisis that forced him to step back.
• - A CEO who faced dire financial hardships, made significant personal sacrifices, and ultimately orchestrated a successful business exit.

Despite the diverse challenges these leaders faced, they all share a crucial lesson: Building an extraordinary business requires moving beyond established patterns. It demands bold thinking and the courage to make challenging decisions to grow into the CEO that the business needs next.

The Value of Coaching

Mark Moses shares his own insights on the importance of coaching throughout his entrepreneurial experience. He highlights the pivotal role coaches have played in guiding him to confront blind spots and unlock his full potential. Their influence informed the model of CEO Coaching International, which has empowered more than 3,500 leaders across diverse industries worldwide.

**“Throughout my career, the guidance from coaches has been transformative,