Nitro Circus and Dickies Partnership: A Thrilling 12-Stop Tour Across Walmart Locations

An Exciting Collaboration: Nitro Circus and Dickies Join Forces

In a groundbreaking partnership, Nitro Circus, the global leader in action sports entertainment, has announced a thrilling 12-stop 'retailtainment' tour in conjunction with Genuine Dickies, a respected name in workwear. Set to launch this summer, families and action sports fans can look forward to an exhilarating experience at select Walmart locations across the West Coast, including states like Nevada, California, Oregon, and Washington.

The tour is designed not just as a series of events, but rather as a unique blend of retail and entertainment—hence the term 'retailtainment'. Each stop will feature a high-energy 1.5-hour BMX stunt show that will showcase the extraordinary talents of seven elite athletes, including Dickies ambassador and BMX sensation Ryan Williams. The partnership aims to bring free, family-friendly entertainment to local communities while promoting the Dickies brand—known for its durability and commitment to quality.

This initiative follows the success of Nitro Circus’s previous collaboration with Walmart during its 2020 drive-in tour. However, this new tour is set to be transformed into a more immersive festival atmosphere where fans will not only watch breathtaking stunts but will also enjoy live music, delicious barbecues, and engaging activities from Dickies. By reimagining how audiences experience Nitro Circus, the event promises to get fans up close to the action, as they cheer on their favorite athletes as they take on the Nitro Circus Giganta Ramp.

The tour's schedule kicks off on August 29th in Mesa, AZ, with subsequent stops planned for Farmington, NM, Henderson and Las Vegas, NV, and several locations in California throughout September. Fans are encouraged to visit nitrocircus.com for more details on the tour dates and locations, ensuring they don't miss out on the excitement.

Ryan Williams, ecstatic about his role as a Dickies ambassador, states, "I have always been a big fan of Genuine Dickies. Over the years, it’s the only clothing that I can wear that does not fall apart. When I was approached to be an ambassador for the brand, it was a no-brainer!" Williams, who has a reputation for his daring stunts and impressive track record, feels a strong connection to the rugged durability that Dickies embodies.

Lindsay Burgor, the Global Senior Manager for Brand and Paid Media at Dickies, expressed her enthusiasm regarding the collaboration: "We’re excited to hit the road this summer with Nitro Circus to bring adrenaline-fueled energy to twelve West Coast cities. Teaming up with Dickies ambassador Ryan Williams and our longtime retail partner Walmart allows us to create unforgettable experiences for families and communities."

This partnership between Nitro Circus and Dickies highlights the shared values of durability, excitement, and community engagement. As Nitro Circus gears up for its North American 'Off The Rails' tour later this fall, this retailtainment tour serves as a pivotal springboard to elevate its brand presence in the U.S.

For fans of extreme sports and those seeking family-friendly entertainment this summer, the Nitro Circus and Dickies collaboration is set to create lasting memories. Mark your calendars, gather your family and friends, and hit up the nearest Walmart location for an unforgettable experience filled with thrills, music, and community spirit. With the spirit of adventure running high, this partnership doesn’t just showcase incredible sports; it celebrates the essence of community, fun, and resilience in the face of challenges.

Upcoming Walmart Locations:

- Mesa, AZ - Aug 29
- Farmington, NM - Aug 30 (two locations)
- Henderson, NV - Aug 31
- Las Vegas, NV - Aug 31
- San Clemente, CA - Sept 20
- Santa Ana, CA - Sept 20
- Chula Vista, CA - Sept 21

In summary, the Nitro Circus and Dickies partnership is a thrilling respite for families looking to experience cutting-edge BMX stunts, enjoy engaging community activities, and celebrate the strength of resilient brands this summer.