Asurion Appoints Baris Oran as Chief Financial Officer to Drive Growth

Asurion Welcomes Baris Oran as New Chief Financial Officer

Asurion, a global leader in technology protection and support services, has made an important announcement regarding its leadership team. Effective October 15, 2026, Baris Oran will step into the role of Chief Financial Officer (CFO), succeeding Andrea Magyera, who will transition to a senior advisory role after 17 impactful years with the company. This strategic appointment comes at a critical time as Asurion seeks to expand its operations and solidify its position as a trusted partner in technology care.

A Strong Background in Finance and Leadership

With a rich experience spanning over 25 years, Oran is not new to the world of finance and executive leadership. His career has equipped him with the skills to lead complex businesses through periods of significant growth and transformation. Most recently, he served as the CFO of Amrize and previously held the CFO position at GXO Logistics. During his tenure at GXO, Oran played a pivotal role in establishing the Finance organization post its spin-off from XPO Logistics, contributing to the company's success as an independent public entity.

Prior to his roles at Amrize and GXO Logistics, Oran also held high-level financial positions at Sabancı Group and Kordsa. His extensive knowledge in areas such as capital allocation, mergers and acquisitions, and capital markets uniquely prepares him to guide Asurion through its next phases of growth.

Vision for Asurion's Future

Commenting on his appointment, Oran expressed enthusiasm about joining Asurion, stating, "Asurion has a strong foundation, trusted partnerships, and significant opportunity ahead. I look forward to collaborating closely with the leadership team and the Finance organization to strategically drive sustained long-term growth." His focus on strategic investment aligns perfectly with Asurion's mission to provide unparalleled technology support to its consumers.

Guru Gowrappan, CEO of Asurion, praised Oran’s robust track record in finance, stating, "Baris has a strong track record of leading Finance organizations through significant growth and transformation. He brings the financial discipline you expect from a CFO, but also thinks like an operator – connecting strategy, investment and execution to create long-term value."

Transitioning Leadership with Care

Oran will be taking over the CFO duties from Andrea Magyera, who has been instrumental in shaping Asurion’s growth strategy over nearly two decades. Gowrappan acknowledged Magyera's contributions, particularly her role in executing key mergers and acquisitions and strengthening the company's capital structure. As Magyera transitions to her advisory role, she is committed to ensuring a seamless leadership handover, guiding Oran during his acclimatization period at Asurion.

About Asurion

As the leading global tech care company, Asurion focuses on providing comprehensive protection, repair, and support for technology in consumers' lives. The company operates with thousands of experts available 24/7 to assist customers with their diverse technology needs, encompassing everything from smartphones to major household appliances. With a commitment to excellence, Asurion helps millions of customers by providing seamless care for their connected devices. For more information, visit asurion.com.

This leadership change marks an exciting time for Asurion as it continues to aim for great heights in service excellence and customer satisfaction.