#USA #Denver #AI Insights #aytm #Skipper

Aytm Launches the Bridge: A New Era in Market Research

In a venture set to transform how businesses conduct research, Aytm (Ask Your Target Market) has unveiled the Bridge, an AI-driven operating system specifically designed for insights generation. Launching on October 4, 2026 in Denver, the platform aims to democratize the research process by making it accessible to individuals without extensive research training, particularly useful for marketers and executives who often find themselves grappling with consumer insights amidst scattered data.

The Evolution of Insights Platforms
Eighteen years ago, Aytm disrupted the market with a do-it-yourself research solution. While revolutionary at the time, it still required some level of understanding from the user regarding research methodologies and platform navigation. With the introduction of the Bridge, the organization has taken a significant leap forward. Users can now pose business questions in everyday language and receive actionable insights almost immediately, reducing the complexities often tied to traditional market research methods.

At the heart of the Bridge lies Skipper, a sophisticated AI agent that interprets user inquiries, searches the organization's existing data pool, and presents solutions grounded in real respondent feedback. If the perfect answer is not readily available, Skipper efficiently designs a new study, determining the objectives, audience demographics, sample size, and quality metrics before the user even reviews it. This innovation is aimed at ensuring that teams can rely on swift, accurate data while fostering confidence in their decision-making processes.

Streamlined Research Workflow
The capabilities of the Bridge are intricate yet user-friendly. Once a research request is initiated, Skipper will handle the study design, pricing, and timing for launching new research. This not only simplifies the research process but also enhances the quality of data collected by removing unreliable respondents from the sample set. After the study concludes, Skipper generates comprehensive recommendations tied to the gathered data, facilitating a seamless transition from research phase to actionable insights, often on the same day.

Aytm's commitment to improving research quality is embodied in their rigorous data quality systems, ensuring that organizations receive the most reliable information to support their strategic thinking. The knowledge acquired through these insights is then integrated into the organization's research history, setting the stage for more informed queries in the future.

Empowering Collaboration Across Teams
Aytm reveals that one of the significant advantages of the Bridge is its emphasis on collaboration. With insights teams, brand managers, and marketing professionals utilising a centralized platform, stakeholders can work together more effectively without fearing a steep learning curve. Aytm co-founder and CEO Lev Mazin remarked, "The Bridge lets a broader pool of individuals access insights with little to no learning curve, extending the capabilities of insights teams across different business departments."

Future Availability and Demonstration
Currently, the Bridge is in its early access phase, with plans for a wider rollout coming soon. Attendees at the TMRE (The Market Research Event) and the Content Marketing World 2026 can see the Bridge in action at Aytm's booth. Interested users can also explore more about the platform by visiting bridge.aytm.com.

In a world where timely and accurate insights are paramount for successful business ventures, Aytm's Bridge promises to pave the way toward more effective, collaboratively-driven market research. By bridging the gap between curiosity and understanding, Aytm continues to play a crucial role in the evolution of consumer insights.