Experience the Summer with the Exciting Vegetable Festival by Picard!

As summer unfolds, the joys of fresh vegetables become more pronounced, and what better way to celebrate than the "Enjoy Summer! Vegetable Festival" hosted by Picard? From August 25 to 31, 2025, this festival coincides perfectly with "Vegetable Day" on August 31 and will be available at 11 stores nationwide, alongside their official online shop.

The Vision Behind Picard's Vegetable Festival

The rationale of this festival is straightforward yet profound: Picard aims to inspire consumers to incorporate vegetables into their everyday meals easily and joyfully, especially on Vegetable Day. By highlighting the delightful essence of vegetables, they wish to encourage culinary creativity and healthier eating habits. Picard specializes in frozen foods, ensuring that their frozen vegetables are harvested at their peak freshness and frozen as soon as possible, maintaining their delicious flavor throughout the year. This convenient method reduces food waste while making seasonal produce accessible for any occasion. Furthermore, Picard's selection includes EU organic-certified products (known as BIO), catering to health-conscious consumers who care about their diets and the environment. With this festival, Picard aligns its initiative with pressing societal needs for a healthier, sustainable lifestyle and food waste prevention.

Enjoy Summer Through Four Distinct Themes

The festival will revolve around four enticing themes, each crafted to enhance summer meals:

1. Refreshing Summer Salad Selection

During the sweltering summer days, light dishes such as salads and marinades shine. A star product in this category is the "BIO Zucchini (sliced)". These zucchini are quickly sliced and frozen to preserve their freshness, eliminating the need for washing and cutting when you're ready to use them. The convenience of using only what you need helps minimize waste while allowing the natural taste of the vegetable to shine through, whether used in appetizers or chilled dishes.
- Price: BIO Zucchini (sliced) 600g, regular price ¥699 → Festival price ¥599

2. Aromatic Grilled Vegetable Selection

This theme celebrates the vibrant colors of the South of France. The "Southern French Vegetable Diced Mix" consists of diced zucchini, tomatoes, eggplant, fried onions, and both yellow and red bell peppers. These ingredients can be used in a variety of dishes like ratatouille, sautéed meals, or grilled items that pair wonderfully with bread and wine, allowing home cooks to bring a taste of Southern France to their tables effortlessly.
- Price: Southern French Vegetable Diced Mix 450g, regular price ¥648 → Festival price ¥549

3. Light Summer Snack Selection

Summer nights are often filled with gatherings, and light, shareable snacks are essential. The festival features delightful offerings such as "Potato Galette." This dish incorporates onion powder to enhance the sweetness of the potatoes, creating a crispy exterior with a soft, tender interior that's perfect for enjoying as a side dish or a light snack paired with beer or wine.
- Price: Potato Galette 600g, regular price ¥699 → Festival price ¥599

4. Vegetable and Bread Pairing Selection

This category introduces dishes that pair perfectly with bread, expanding the joy of vegetable cuisine. One such product is the "Ratatouille," made with tomatoes, zucchini, eggplant, onions, and bell peppers seasoned simply with olive oil, salt, and garlic. When heated, it offers an authentic taste that can embellish bread or sandwiches and can also be adapted across various dishes, including pastas or cold salads.
- Price: Ratatouille 1kg, regular price ¥999 → Festival price ¥899

In addition to the highlighted products, Picard has prepared numerous other offerings that align with these four themes, ensuring a plethora of options for customers to enjoy.

Festival Details

- Event Name: Enjoy Summer! Vegetable Festival
- Dates: August 25 (Monday) - August 31 (Sunday), 2025
- Participating Locations: 11 Picard stores and the official Picard online shop

Please note that Petit Picard stores are not included in this event. The prices mentioned above are special limited-time prices valid from August 25 to August 31, 2025. There may be delays in stock availability due to import conditions or variations in inventory across different locations.