Real Madrid Collaborates with Kress and Worx for Enhanced Sustainability Efforts

Real Madrid Teams Up with Kress and Worx

In a significant move towards sustainability in sports facilities, Real Madrid has announced a strategic partnership with Positec Group's Kress and Worx brands. This collaboration will see Real Madrid utilizing advanced, battery-powered equipment to maintain the iconic turf at the Santiago Bernabéu Stadium as well as the sprawling grounds of Ciudad Real Madrid training complex. This partnership reflects the shared commitment to innovation, performance, and environmental responsibility between one of the world's leading football clubs and a pioneer in power tools and outdoor equipment.

The core philosophy of this partnership emphasizes that pursuing excellence in performance must coincide with sustainable practices. Real Madrid will employ Kress’s cutting-edge satellite-guided robotic mowers, which are not only trusted by championship-level golf courses worldwide but are also designed to enhance turf quality while fostering environmental well-being. This state-of-the-art equipment provides a sustainable alternative to traditional turf maintenance practices, significantly reducing emissions and offering quiet operation that aligns with today’s eco-conscious values.

Don Gao, the CEO of Kress/Worx, emphasized that this agreement is not just a standard sponsorship but a decisive pledge to elevate the global standards of sustainable lawn care. The commitment extends to millions of fans and homeowners globally, embodying a shared vision of environmental stewardship.

Worx, another prominent brand under the Positec umbrella, introduces a range of smart tools designed for homeowners. Among its products is the AI-driven Landroid robotic mower, celebrated for enabling efficient lawn care while substantially reducing carbon footprints. With their innovative battery systems, both Kress and Worx are pushing boundaries to define a new era of sustainable home and garden care, emphasizing that personal responsibility towards the environment begins at home.

This initiative is a part of Real Madrid's broader ambition to embrace sustainability. The club is already making strides in environmentally friendly stadium renovations, partnerships aimed at electric mobility, and engaging in projects to educate fans about sustainability practices. It demonstrates a holistic approach to their operations, ensuring that every facet of the club—from player performance to facility maintenance—reflects their commitment to the environment.

Furthermore, the partnership highlights the increasing importance of sustainability in sports as fans and stakeholders alike demand greater accountability and transparency around environmental issues. Major sports clubs around the world are beginning to recognize that they have a unique platform to influence positive change, given their vast reach and passionate fanbases.

Real Madrid stands as a historic institution in sports, with over 123 years of legacy, and now, it shifts some focus toward being a leader in the domain of environmental sustainability. Ranked as the highest-earning football club and recognized for its global influence, the club’s actions have the potential to inspire other organizations in the sports world to follow suit and implement their sustainable practices, reinforcing the notion that even the most successful teams can take meaningful steps towards a better future.

Thus, the collaboration between Real Madrid, Kress, and Worx is not merely an operational agreement; it marks a significant step in promoting environmentally responsible practices within the sporting community. As they jointly contribute to raising awareness and setting new standards, it’s evident that innovation and sustainability can thrive together, creating a future that respects both performance excellence and environmental integrity.