#Japan #Shinjuku #Takara Tomy #Licca-chan #Lumine Shinjuku

Exciting Collaboration: Licca-chan Comes to Lumine Shinjuku

From February 20 to March 31, 2026, a unique collaboration between the iconic dress-up doll Licca-chan and Lumine Shinjuku will take place. This special event, titled "LICCA meets LUMINE SHINJUKU," promises to bring a burst of spring joy to the heart of Shinjuku. It's the first time this collaboration has been held, and visitors can expect a blend of nostalgia and contemporary fashion.

The collaboration coincides with the "Licca-chan ON/OFF Exhibition," which will be showcased at Lumine Zero (5th floor of Newoman Shinjuku) from March 4 to March 31. This exhibition celebrates Licca-chan's enduring appeal since her debut in 1967, captivating the hearts of children and adults alike over the decades.

Specially Designed Licca-chan Dolls

During the collaboration period, Lumine Shinjuku will unveil a limited edition "Lumine Shinjuku Original Licca-chan," dressed in spring outfits from 12 of the shopping complex's most popular stores. Additionally, a special "Lumine Concierge Licca-chan" in a uniform will be on hand to welcome visitors. These exclusive dolls will be featured throughout the store and in promotional materials. A can't-miss highlight will be a captivating window display featuring the actual products alongside miniature Licca-chan dolls dressed in similar styles.

Fun Activities and Promotions

Visitors can enjoy a variety of entertaining activities throughout the event. For instance, shoppers can earn exclusive stickers based on their purchase amounts, with special items and fashionable products available for raffle. These campaigns aim to enhance the shopping experience, making it all the more enjoyable during the spring season.

Key Highlights of the Event:

• - Original Licca-chan Dolls: Spot the uniquely styled Licca-chan in various spring outfits across 12 participating shops.
• - Limited Edition Stickers: Receive limited-edition stickers featuring the Lumine Shinjuku Original Licca-chan with any single purchase of 15,000 yen or more at participating stores.
• - Special Item Raffles: Enter for a chance to win exclusive Licca-chan-themed items and cosmetics by spending a minimum of 30,000 yen using the ONE LUMINE App.
• - Additional Sticker Opportunities: Present entry tickets for "Licca-chan ON/OFF Exhibition" at cafes or restaurants for potential sticker gifts.

How to Participate

Starting from February 20, eager fans can explore the beautifully decorated Lumine Shinjuku and enjoy the charm of Licca-chan. Shoppers should take note of the special offer running from March 4, where spending at either the first or second floor will grant access to themed shopping tickets.

Must-See Exhibitions

The main exhibition featuring Licca-chan runs from March 4 to March 31, 2026, at Lumine Zero (Newoman Shinjuku's 5th floor). The exhibition will be open daily from 11 AM to 8 PM, closing at 5 PM on the final day.

For ticket purchases, regular pricing has been set at 2,000 yen for adults and 1,500 yen for children on weekdays, with slight increases on weekends. Included in ticket packages are exclusive Licca-chan items to commemorate the visit.

Luminescent with excitement, Lumine Shinjuku invites everyone to embrace the joy of spring alongside Licca-chan. Don’t miss out on this limited-time collaboration that’s sure to delight fans of all ages! For the latest updates, visit Lumine Shinjuku’s official website.