CMG Launches Three Specialized FAST Channels for Global Audience of 200 Million

China Global Television Network Expands Global Reach

On November 7, 2025, the China Global Television Network (CGTN), the international branch of China Media Group (CMG), made a significant move in the media landscape by officially launching three specialized FAST (Free Ad-Supported Streaming TV) channels. These new additions, CGTN Global Biz, China Travel, and Discovering China, aim to provide a variety of engaging content to a vast international audience, amounting to nearly 200 million viewers.

Launch Overview

The official announcement took place during the Global South Media Partners Mechanism opening session and the 13th Global Video Media Forum (VMF), held in the historical city of Xi'an, Shaanxi Province. This strategic launch aligns with CMG's ambition to explore new business models while enhancing its international communication strategy.

Channel Highlights

Each channel focuses on distinct aspects tailored to meet the interests of foreign audiences:
1. CGTN Global Biz: This channel is designed as a 24/7 platform for delivering critical financial information. It offers real-time financial news, market analyses, and in-depth interviews, aiding viewers in deciphering China's latest economic policies and market trends.
2. China Travel: Aimed at promoting tourism and lifestyle trends, this channel showcases the richness of Chinese culture, presenting contemporary China as a vibrant destination to the world.
3. Discovering China: Featuring a collection of documentaries, this channel reflects on China's modernization achievements while fostering cultural exchange and understanding among various civilizations. It presents a panorama of China's developmental history and its cultural charm.

CGTN has committed to airing original programming for six hours daily on each channel, following a continuous format. These programs will benefit from CGTN's high-quality production resources.

The Rise of FAST Channels

As FAST television rapidly emerges as a popular and growing business model in the global TV market, it is characterized by specialized content, recognizable branding, accessible programming, and operational support funded through advertising. Since 2023, CGTN has been dedicated to advancing its FAST offerings, previously inaugurating the CGTN English Channel and a Documentary Channel across leading global FAST platforms. This establishment marks a crucial milestone in transforming how audiences worldwide access and engage with Chinese media.

In conclusion, CMG's launch of three specialized FAST channels represents a strategic initiative to broaden its reach and influence in the global media landscape, ultimately contributing to a better understanding of China and its dynamic role in the world today.