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Money Forward Cloud Management Consulting Announces Name Change

In a significant development, Money Forward, Inc. has announced that its group company, Money Forward Cloud Management Consulting Co., Ltd., will officially change its name to Money Forward Consulting Co., Ltd. on December 1, 2025. This change is contingent upon the execution of a merger agreement with Knowledge Lab, Inc., which is also a part of the Money Forward group. The name shift is aimed at maximizing group synergy and enhancing service offerings for its users.

Background of the Name Change

The rebranding will take place on the same date as the planned merger, emphasizing the commitment of both companies to innovate and improve their consulting services related to business management. Money Forward Consulting is focused on providing a robust range of back-office operations products, integrating cloud technology to enhance its business design consulting services.

"Our new name signifies a fresh commitment to deliver enhanced services to our customers, leveraging the latest in AI technology to drive product development and our consultancy offerings," said Hiromichi Shimauchi, CEO of the consulting firm. With AI rapidly evolving, the company aims to enhance its product offerings while expanding its consulting services. The new focus will include support for AI agent development, data integration, and helping businesses through the AI Transformation (AX) consulting initiatives.

Commitment to Innovation

As part of this transformation, the new Money Forward Consulting Co., Ltd. is dedicated to supporting its clients' business growth by integrating cutting-edge technologies and services. The company aims to consistently exceed customer expectations by offering exceptional value. This is a clear indication of their dedication to remaining at the forefront of the industry and providing innovative solutions.

Company Overview

New Corporate Name:

• - Money Forward Consulting Co., Ltd.

Previous Name:

• - Money Forward Cloud Management Consulting Co., Ltd.

Name Change Date:

• - December 1, 2025

About Knowledge Lab, Inc.

• - Location: 9th Floor, Tradepia Yodoyabashi, 2-5-8 Imahashi, Chuo-ku, Osaka-shi, Osaka
• - Management: Chairman: Hidetoshi Kunimi, CEO: Yusuke Kadoide
• - Established: October 2012
• - Business Activities: Operation of the management platform `Manageboard` and business design consulting
• - URL: Knowledge Lab

About Money Forward Cloud Management Consulting Co., Ltd.

• - Location: 21st Floor, msb Tamachi, 3-1-21 Shibaura, Minato-ku, Tokyo
• - Management: CEO: Hiromichi Shimauchi
• - Business Activities: Provision of SaaS and consulting services in the management domain
• - URL: Money Forward Cloud

About Money Forward, Inc.

• - Location: 21st Floor, msb Tamachi, 3-1-21 Shibaura, Minato-ku, Tokyo
• - Management: Group CEO: Yosuke Tsuji
• - Established: May 2012
• - Business Activities: Platform service business
• - URL: Money Forward

Conclusion

This name change marks a new era for Money Forward as it looks to leverage strength through its merger with Knowledge Lab, ensuring sustainable growth and improved services in the competitive landscape of management consulting. With a clear strategy focused on innovation and excellence, Money Forward Consulting is set to enhance its position as a leader in management consulting solutions.