#USA #Sports Matter #Simone Biles #Dak Prescott #Texas

DICK'S Sporting Goods Launches Festive Campaign in Texas

DICK'S Sporting Goods is embracing the holiday spirit in Texas with a vibrant campaign featuring some of the biggest names in sports, including Simone Biles, Dak Prescott, Chris Paul, and Quinn Ewers. Launching just in time for the holiday season, this campaign transforms DICK'S stores across the Lone Star State into a visual feast, highlighting the spirit of community and giving back to youth sports.

The campaign's centerpiece is the DICK'S Holiday Décor Challenge, where these iconic athletes showcase their creativity in an engaging competition to become the DICK'S Holiday Decorating Officer. Each athlete has brought their own flair to the decorations, reflecting the unique culture of their respective Texas cities. For instance, Simone Biles incorporates gold accents into her decorations in Houston, celebrating her Olympic achievements. Dak Prescott has designed a whimsical gingerbread-themed locker room in Dallas that captures the magic of football. Chris Paul has put together a towering 12-foot basketball tree in San Antonio, while Quinn Ewers collaborates with Hollywood actor Matthew McConaughey for a unique display in Austin.

As part of this festive initiative, DICK'S Sporting Goods and its Foundation are committed to uplifting local youth sports programs through their Sports Matter initiative. Each athlete will award a generous $100,000 grant to a youth sports organization of their choice, ultimately aiding in the development of aspiring young athletes across Texas. This effort underscores DICK'S dedication to creating opportunities for underfunded teams and offering support to the next generation of sports enthusiasts.

Kari DeGori, Vice President of Local Marketing at DICK'S Sporting Goods, expressed excitement about the campaign: "Working with Texas’ most inspiring sports icons to kick off the holiday season has been an absolute joy. Our interactive in-store displays are designed to spread joy and create memorable experiences for our customers. Each decoration tells a story tied to a sport, contributing to a festive atmosphere in our stores."

Chris Paul shared his enthusiasm for the campaign as well, stating, "Competing alongside some of the best athletes in Texas in this holiday contest was a lot of fun. Regardless of who wins, we all benefit as we have the chance to give back to youth sports through the Sports Matter initiative.”

The decorated DICK'S Sporting Goods locations will be open for Texas residents to enjoy through the end of the year. Customers can visit the following locations to experience the delight:

• - Dallas: 2845 W University Dr., Denton TX 76201
• - Houston: 18650 Gulf Freeway, Friendswood TX 77546
• - San Antonio: 321 Northwest Loop 410, Suite 112, San Antonio TX 78216
• - Austin: 5001 183A Toll Road, Suite N100, Cedar Park TX 78613

The campaign will feature a range of engaging content, including traditional commercials and short episodes that explore each athlete’s design journey and their respective cities’ inspirations. This rich media experience will be available across DICK'S websites, YouTube, social media platforms, and local broadcast channels.

As a leader in sports retail, DICK'S Sporting Goods not only provides equipment for athletes but also fosters a community spirit and aims to empower individuals through sports. Founded in 1948, the company is committed to supporting youth sports initiatives, exemplified through their ongoing contributions and strategic partnerships.

As this festive campaign unfolds, DICK'S Sporting Goods invites everyone to join in the celebration this holiday season while giving back to the community, ensuring every young athlete has the chance to shine.