IRCODE Partners with JM Eagle LA Championship to Enhance Interactive Fan Experience
IRCODE, a forward-thinking company specializing in transforming visual media into interactive experiences, has taken a significant step in the realm of sports engagement. Recently announced as a Technology Partner for the JM Eagle LA Championship—which is set to occur from April 17-20 at the prestigious El Caballero Country Club in Los Angeles—IRCODE is innovating the way fans connect with the game. This partnership not only enhances the on-site fan experience but also creates a transformative interactive viewing experience for remote fans, reinforcing IRCODE's mission to innovate how audiences engage with live sports.
The collaboration between IRCODE and the JM Eagle LA Championship underscores the increasing prominence of women's sports and the rising demand for tech-driven, immersive experiences that bring fans closer to athletes. One of the standout features of this partnership is the introduction of Player Profiles, a groundbreaking LIVE+ capability that enables viewers to access rich, interactive profiles of the athletes appearing on their screens. By simply scanning their screens with the IRCODE app when a player is featured, fans can instantly dive deeper into the athlete's story, shop for their gear, and support various charitable initiatives tied to the tournament, such as ongoing fire relief efforts in Los Angeles.
Matty Beckerman, CEO of IRCODE, remarked, "With the launch of Player Profiles, we're redefining fan engagement by expanding the boundaries of what's possible in live sports. It represents a significant leap toward making every fan's experience more connected and meaningful—both on the course and digitally."
David Tucker, Vice President of Sales and Partnerships at JM Eagle LA Championship, added, "Our aim is to deepen the bond between fans and the game by making their experience more immersive and memorable. By working with IRCODE, we're excited to explore new innovations that will bring fans closer to the sport they love."
Beyond remote engagement, IRCODE also enriches the experience for live attendees at El Caballero Country Club. A significant aspect of this initiative involves honoring first responders from the Los Angeles community through purposeful outreach. Tournament-goers will have the opportunity to scan IRCODE signage or visit a dedicated hospitality suite specifically for first responders, allowing them to send personalized notes of appreciation via the IRCODE app. This gesture connects fans with those who serve and protect their city, showcasing a commitment to community support and recognition—values that the JM Eagle LA Championship has championed from its inception.
Incorporating this technology empowers fans to engage more meaningfully, combining gestures of gratitude with technological innovation. Fans can also utilize IRCODE-enabled signage throughout the event to access essential information like real-time tournament schedules and exclusive digital content, ensuring that attendees are continuously connected and engaged.
This event marks a pivotal milestone as it becomes the first women's golf championship to integrate the full capabilities of IRCODE's technology. This initiative sets the benchmark for future sports engagements powered by technology in women's athletics.
With a vision to revolutionize the way individuals interact with visual content, IRCODE leverages advanced computer vision and artificial intelligence. Their patented EXACT Match recognition system enables fluid engagement with advertising, retail, and entertainment without interrupting the user experience. By turning static images into interactive touchpoints, IRCODE is redefining digital interaction in multiple domains, from sports to commerce.
To learn more about IRCODE and its groundbreaking solutions, visit www.IRCODE.com.
The JM Eagle LA Championship, presented by Plastpro and now in its third season, stands as a notable event within the LPGA Tour. Featuring 144 elite female golfers competing for a substantial purse of $3.75 million, this tournament, owned by Outlyr, aims to elevate the profile of women's golf and engage fans through innovative experiences. For further details about the championship, go to www.jmeaglelachampionship.com.
Elevating the Game of Women's Sports
The collaboration between IRCODE and the JM Eagle LA Championship underscores the increasing prominence of women's sports and the rising demand for tech-driven, immersive experiences that bring fans closer to athletes. One of the standout features of this partnership is the introduction of Player Profiles, a groundbreaking LIVE+ capability that enables viewers to access rich, interactive profiles of the athletes appearing on their screens. By simply scanning their screens with the IRCODE app when a player is featured, fans can instantly dive deeper into the athlete's story, shop for their gear, and support various charitable initiatives tied to the tournament, such as ongoing fire relief efforts in Los Angeles.
Matty Beckerman, CEO of IRCODE, remarked, "With the launch of Player Profiles, we're redefining fan engagement by expanding the boundaries of what's possible in live sports. It represents a significant leap toward making every fan's experience more connected and meaningful—both on the course and digitally."
David Tucker, Vice President of Sales and Partnerships at JM Eagle LA Championship, added, "Our aim is to deepen the bond between fans and the game by making their experience more immersive and memorable. By working with IRCODE, we're excited to explore new innovations that will bring fans closer to the sport they love."
Interactive On-Site Experience
Beyond remote engagement, IRCODE also enriches the experience for live attendees at El Caballero Country Club. A significant aspect of this initiative involves honoring first responders from the Los Angeles community through purposeful outreach. Tournament-goers will have the opportunity to scan IRCODE signage or visit a dedicated hospitality suite specifically for first responders, allowing them to send personalized notes of appreciation via the IRCODE app. This gesture connects fans with those who serve and protect their city, showcasing a commitment to community support and recognition—values that the JM Eagle LA Championship has championed from its inception.
Incorporating this technology empowers fans to engage more meaningfully, combining gestures of gratitude with technological innovation. Fans can also utilize IRCODE-enabled signage throughout the event to access essential information like real-time tournament schedules and exclusive digital content, ensuring that attendees are continuously connected and engaged.
This event marks a pivotal milestone as it becomes the first women's golf championship to integrate the full capabilities of IRCODE's technology. This initiative sets the benchmark for future sports engagements powered by technology in women's athletics.
About IRCODE
With a vision to revolutionize the way individuals interact with visual content, IRCODE leverages advanced computer vision and artificial intelligence. Their patented EXACT Match recognition system enables fluid engagement with advertising, retail, and entertainment without interrupting the user experience. By turning static images into interactive touchpoints, IRCODE is redefining digital interaction in multiple domains, from sports to commerce.
To learn more about IRCODE and its groundbreaking solutions, visit www.IRCODE.com.
About the JM Eagle LA Championship
The JM Eagle LA Championship, presented by Plastpro and now in its third season, stands as a notable event within the LPGA Tour. Featuring 144 elite female golfers competing for a substantial purse of $3.75 million, this tournament, owned by Outlyr, aims to elevate the profile of women's golf and engage fans through innovative experiences. For further details about the championship, go to www.jmeaglelachampionship.com.
Topics Entertainment & Media）
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