BDA Appoints Nina Kersey as Sales Director to Boost Fitness Market Growth

BDA's Strategic Move in Fitness Market

Bensussen Deutsch & Associates, LLC (BDA) has recently made headlines by appointing Nina Kersey as its Senior Director of Sales. This strategic move reflects the company's commitment to expanding its presence in the competitive fitness market and enhancing the experiences of its clientele. With her extensive background in sales and brand management, Kersey is well-equipped to lead BDA's initiatives aimed at increasing brand engagement and client satisfaction within the fitness sector.

Nina Kersey joins BDA from BAMKO, where she excelled as Senior Director of National Accounts. Her impressive resume also includes significant roles, such as the Senior Director of Customer Success at Image Solutions, and various sales leadership positions within prestigious companies like LVMH, L'Oréal, and Macy's. Each of these roles has honed her expertise in developing successful sales strategies and fostering client relationships, skills that are invaluable for BDA as it seeks to bolster its portfolio of fitness-related brands.

Barry Deutsch, BDA's Chief Sales Officer, has expressed high hopes for Kersey’s impact on the company. He remarked, "Nina's proven track record with top-tier brands and her exceptional sales leadership will be invaluable as BDA continues to grow and innovate. Her ability to forge strategic partnerships and navigate the marketplace positions her perfectly to drive expansion and deliver sustained value across fitness clients."

The decision to bring Kersey on board comes at a pivotal time for BDA. The company has established itself as a premier Merchandise Agency™ known for working with famous brands like Major League Baseball, Johnson & Johnson, The Home Depot, and NBC. However, as the fitness landscape evolves, BDA aims to adapt and thrive with innovative strategies that respond to changing consumer demands.

Kersey herself is enthusiastic about her new role, stating, "Joining BDA at this transformative stage of its growth is a tremendous opportunity. Collaborating with iconic brands and leading a dynamic team, I'm eager to contribute to BDA's continued success and create new opportunities that deliver lasting impact for our clients."

As BDA forges ahead, Nina Kersey's leadership stands to empower its sales team, enhancing their ability to meet the unique needs of brands in the fitness industry. By leveraging her deep domain expertise, Kersey can help BDA position itself as a leader in delivering custom marketing and promotional merchandise solutions tailored to the fitness sector. This not only paves the way for growth but also aligns with BDA’s mission to bring brands closer to their customers.

In summary, Nina Kersey’s appointment is more than just a leadership change; it signifies BDA's strategic vision to enhance its offerings in the fitness market. By harnessing Kersey's experience in sales strategy and client engagement, BDA is set to accelerate its growth trajectory and solidify its status as a trusted partner for fitness brands. As market dynamics shift, BDA is poised to deliver innovative solutions that resonate within the ever-evolving landscape of fitness and health.