#Japan #Tokyo #Lighthouse Studio #Information Gathering #Gaming Strategy

Overview of Lighthouse Studio's Research on Gaming Strategies

Lighthouse Studio, a subsidiary of CARTA HOLDINGS and the operator of popular game media "Kamigame Strategy", conducted an insightful survey focusing on how gamers collect information related to game strategies. The study surveyed 300 gamers across Japan and was carried out from February 20 to February 25, 2026.

Key Findings

The survey outcomes reveal several intriguing trends about gamers' preferences and habits:

• - Dominance of Strategy Websites: A remarkable 43.7% of participants stated they primarily use strategy websites for collecting game information, making it the most common source.
• - Social Media Usage: Meanwhile, 30.7% reported utilizing both strategy websites and social media in a ratio of approximately 7:3. Within social media, YouTube emerged as the most popular platform with 66.7% of users opting for it.
• - Resource Preferences: A significant 74.4% of respondents favored strategy websites for gathering information. The prevalent choice among social media platforms for strategy information remained YouTube.

Breakdown of Preferences

In terms of specific information sought, the survey indicated:

• - Item Acquisition and Drops: Approximately 64.3% of users confirmed that they frequently check for information on item acquisition and drop locations via strategy websites.
• - Boss Mechanics: For social media, 44.7% of gamers focus on tactics related to bosses' movements and defeating strategies. This insight highlights a clear distinction in content types prioritized by gamers depending on the platform.

Frequency of Strategy Information Searches

The frequency at which gamers seek out strategy information was also examined:

• - When in Need: 57.7% of respondents indicated they only search for information when they feel stuck or encounter something unclear, whereas 21.3% claimed they check information before nearly every play session.

Device Preferences for Research

When it comes to the devices used for accessing strategy information:

• - Smartphones Lead the Way: About 39.7% of users relied on smartphones (especially the same device used for gaming), followed closely by 36.3% using PCs, while 18.7% turned to separate smartphones.

Trust in Information Sources

In determining which sources gamers trust for strategy information:

• - Corporate-run Strategy Sites: Approximately 30.3% of participants expressed trust in major strategy websites and wikis operated by companies. Furthermore, 28.3% found player-edited wikis to be reliable.

Advantages and Disadvantages of Platforms

Gamers expressed various sentiments about the advantages and shortcomings of their chosen platforms:

• - Advantages of Strategy Websites: The top merit identified for strategy websites was high searchability (39.7%). Players also appreciated the structured, comprehensive nature of the data these sites provide.
• - Pros of Social Media: Conversely, 36.3% acknowledged the rapid update cycle on social media as its main benefit, alongside visual clarity provided by videos.
• - Common Complaints: Users cited concerns about advertisements cluttering websites, making them visually overwhelming (31.0%). On social media, the difficulty of pinpointing specific needed information was noted by 26.7% of users.

Future of Information Gathering

Looking ahead, 42.3% of survey participants expressed satisfaction with their current mix of resources, with 39.7% preferring to continue focusing on strategy sites.

About Lighthouse Studio

Founded in November 2017, Lighthouse Studio strives to serve as a beacon for gamers with offerings like the high-traffic strategy site "Kamigame Strategy" and influencer marketing initiatives. With 100 million page views monthly, they are committed to supporting gaming communities and businesses alike.

To learn more about Lighthouse Studio and their projects, visit Lighthouse Studio.