#Japan #Tokyo #JSPO #Sports Promotion #Hasegawa Sports

JSPO and Hasegawa Sports Facility Official Supplier Partnership

In a significant development for the sports community in Japan, the Japan Sports Promotion Organization (JSPO), located in Shinjuku, Tokyo, has entered into an official supplier contract with Hasegawa Sports Facility Co., Ltd. The agreement, effective August 1, 2025, was formalized in a handover ceremony held on August 5, 2023. This partnership marks a pivotal moment in the collaboration aimed at fostering sports across various dimensions, including participation, observation, and support.

JSPO, led by President Toshiaki Endo, has been at the forefront of promoting sports in Japan since its inception as the Dai Nippon Taiiku Kyokai in July 1911. Over the years, it evolved from the Japan Sports Association and adopted its current name in April 2018. JSPO prides itself on its commitment to enhancing the international competitiveness of Japanese athletes while promoting a culture of sports participation among citizens.

The collaboration with Hasegawa Sports Facility, represented by President Toshikazu Hinoda, will enable JSPO to leverage Hasegawa’s expertise in sports facility construction and management. Hasegawa Sports Facility will serve as an official supplier under the JSPO Sports Active Partner Program, which is designed to foster partnerships that enhance sports facilities and promote sporting events nationwide.

Hasegawa Sports Facility Co., Ltd., based in Setagaya, Tokyo, specializes in the construction of sports facilities and has a history of contributing to the development of sporting infrastructure. With this partnership, Hasegawa will provide robust support for various JSPO initiatives, particularly in promoting national sports programs and community-level sports activities.

Exploring the JSPO’s Role in Sports Development

The JSPO operates under a broad vision that includes organizing national sports competitions, such as the National Sports Festival and the Japan Sports Masters tournament, aimed at all age groups. Furthermore, it plays a crucial role in establishing sports hubs through initiatives like youth sports clubs and comprehensive regional sports clubs.

Additionally, the organization is committed to nurturing sports leaders who can inspire and guide future generations, while also promoting sport rooted in the latest medical and scientific advancements. Its extensive network includes collaboration with over 60 competitive sports organizations across all 47 prefectures in Japan, showcasing its dedication to uniting various stakeholders to elevate sports in the nation.

Looking Ahead

The partnership between JSPO and Hasegawa Sports Facility is a strategic move toward enhancing the infrastructure and promotion of sports throughout Japan. Through their combined efforts, they aim to create an environment where everyone can engage in sports, be it through playing, watching, or supporting. As the country gears up for future sporting events, such collaborations will play a critical role in ensuring that Japan’s sports ecosystem remains vibrant and resilient.

For more information about JSPO, its initiatives, and the details of the newly established partnership with Hasegawa Sports Facility, please visit JSPO's official website or view the project overview brochure. You can also learn about JSPO's medium-term plan for 2023-2027 by visiting here.