Icy Hot and Zack Martin Celebrate Notre Dame Fans' Endurance with Push-Ups Contest

Icy Hot and Zack Martin Join Forces for Push-Ups Championship

In an exciting collaboration, Icy Hot® has teamed up with NFL star Zack Martin to pay tribute to the unwavering spirit and physical effort displayed by Notre Dame football fans during gamedays. This unique campaign is centered around the beloved tradition of touchdown push-ups, a ritual that can be just as physically intensive for fans as the game itself.

As the official topical pain relief partner of Notre Dame Athletics, Icy Hot is committed to recognizing and rewarding the endurance of Fighting Irish supporters. Their efforts can be remarkable, with fans completing an impressive average of 147 to 189 push-ups at each home game, showcasing their dedication to their team.

The campaign will culminate in a thrilling live event on November 21, where the winner will be crowned the Official Icy Hot x Notre Dame Push-Ups Champion and will receive a grand prize of $1,000 along with a special Icy Hot prize pack. This contest is a way to not only celebrate fans but also to provide them with the necessary techniques for recovery through targeted pain relief, making Icy Hot an ideal partner for this initiative.

Zack Martin’s Enthusiasm

Zack Martin, a former captain of the Notre Dame football team and current NFL player, expressed his excitement about the partnership. He stated, "I'm incredibly excited to partner with Icy Hot and reward the best fans in college football. The players on the field aren't the only ones putting in the work on Saturdays. Fans are grinding out push-ups every single touchdown, and their arms are going to feel it. Icy Hot was always my go-to for recovery after battling on the field, and I still rely on it today after a heavy workout."

Martin's connection to the campaign adds an authentic touch, as he understands the physical demands of both athletes and fans. He emphasizes the importance of pain relief for recovery, showing genuine appreciation for the dedication demonstrated by the fans in the stands.

Campus Activations and Community Engagement

Throughout the season, Icy Hot's collaboration with Notre Dame will extend beyond just the push-ups contest. The partnership aims to engage the community through various campus activations, including live events, social media content, and exciting product giveaways. Fans can expect to see Icy Hot actively supporting their endurance in creative and personalized ways.

The initiative promotes a sense of community and validates the rigorous efforts of Fighting Irish fans, reinforcing the notion that their support contributes significantly to the overall gameday experience.

Powerful Pain Relief for Active Lives

Icy Hot aims to provide powerful pain relief that caters to both athletes and their enthusiastic supporters. Rob Carter, Head of Brand Innovation at Opella, stated: "We are thrilled to work with Notre Dame Athletics and Fighting Irish legend Zack Martin to reward fans all season long. Our mission at Icy Hot is to deliver powerful, targeted pain relief directly to where it hurts – whether you're out on the field or a fan in the stands doing push-ups. Extending our targeted muscle and joint relief to these passionate fans ensures they can quickly conquer gameday soreness and keep the stadium's energy unmatched from kickoff to the final whistle."

With a focus on optimizing recovery from everyday muscle aches and soreness, Icy Hot is dedicated to enhancing the overall experience for dedicated fans who participate in this time-honored tradition. By providing effective pain relief products, Icy Hot enables fans to truly enjoy every moment of the game, from start to finish.

Follow the Action

Fans are encouraged to keep track of all the exciting content and updates throughout the campaign by following Icy Hot on social media channels, including Instagram (@icyhot) and TikTok (@icyhotus). This partnership marks an era where the hard work and loyalty of fans are celebrated, making them feel recognized and valued.

For more information about Icy Hot products and details on how fans can participate, visit icyhot.com. In summary, this initiative bridges the gap between athletes and their fervent supporters, illustrating how each plays a vital role in the electrifying atmosphere of gameday.