Join the Enthralling Showa 100 Year Festival as a Partner
In a remarkable milestone for Japanese culture, the Showa era, which commenced on December 25, 1926, is celebrating its centenary this year. The 'Showa 100 Year Festival' is officially calling for partners to collaborate in what can only be described as a cultural renaissance, aiming to carry the essence of Showa into the next century with the motto 'This Finger Here'. This event, based in Chiyoda, Tokyo, seeks to ensure that the vibrancy, dreams, and spirit of Showa are not just relics of nostalgia but instead serve as inspirations for the future.
The cultural initiative not only embodies the dynamic energy of the Showa period but also respects the emotional depth that is intrinsic to Japanese identity. The festival emphasizes the importance of not losing the emotional richness that characterized Showa while striving to reach the 200-year mark in a meaningful way. This is a call to companies, organizations, and government bodies to join forces, promote the enduring values of Showa, and foster a collective spirit that honors Japan's past while looking towards the future.
“We want to pass on the miracles of Showa,” the organizers state, with a firm belief that the spirit of Showa embodies more than just fleeting trends. Their goal is to promote a culture that thrives on the theme of '温故知新' (familiarity through exploration) which combines wisdom from the past with fresh insights for contemporary and future landscapes.
Those who resonate with this spirit are invited to participate in the celebration, utilizing the registered trademark logo of the 'Showa 100 Year Festival', which can be integrated freely and joyously into their creative endeavors. The festival's committee is prioritizing recruitment from corporate entities, organizations, and local governments, and plans to extend this call to smaller businesses and individuals in due course.
Before entering into a partnership, an agreement regarding the basic terms of trademark usage must be signed. Upon passing the committee’s evaluation, rights to the usage of the 'Showa 100 Year Festival' trademark and its logo will be provided at no cost for existing businesses and non-profit activities. Partnerships will also see entities listed on the festival's official website, with links to their activities encouraged on the platform. For those looking to create new businesses in collaboration with the festival, a royalty contract will be established, ensuring a professional yet mutually beneficial relationship.
A prime example of successful collaboration can be noted with Honda, as commemorated by a promotional event held in conjunction with the domestic motorcycle show starting March 21st. Special edition T-shirts featuring the 'Showa 100 Year Festival' alongside Honda's branding captured the creative synergy at Honda's official booth, bridging nostalgia with the modern consumer experience.
In a significant move for sharing the spirit of Showa, Akihiro Kitamura, the producer of the Showa 100 Year Festival, has also launched a new book titled 'We, the Showa Post-War Generation' published by Wani Books. This work explores the socio-cultural developments during the latter half of the Showa era, appealing particularly to those born post-35th year of Showa who experienced this vibrant period firsthand.
As a cultural commentary, this book examines the major events that shaped the Showa generation, categorizing experiences into segments such as 'war generation', 'development generation', and 'sensibility establishing generation'. The content resonates closely with the festival's theme, focusing on generating energy and dreams through reflections on the past to cultivate a hopeful future.
As we contend with the realities of contemporary society, the call for partnerships at the Showa 100 Year Festival represents an extraordinary opportunity for brands and organizations. Experience the festival's ongoing storytelling and cultural scope while also contributing to a legacy that respects and revitalizes the narrative of the Showa era. Together, let's unite under the slogan 'This Finger Here' and propel the cultural journey into the next hundred years with vibrancy and passion.
The cultural initiative not only embodies the dynamic energy of the Showa period but also respects the emotional depth that is intrinsic to Japanese identity. The festival emphasizes the importance of not losing the emotional richness that characterized Showa while striving to reach the 200-year mark in a meaningful way. This is a call to companies, organizations, and government bodies to join forces, promote the enduring values of Showa, and foster a collective spirit that honors Japan's past while looking towards the future.
“We want to pass on the miracles of Showa,” the organizers state, with a firm belief that the spirit of Showa embodies more than just fleeting trends. Their goal is to promote a culture that thrives on the theme of '温故知新' (familiarity through exploration) which combines wisdom from the past with fresh insights for contemporary and future landscapes.
Those who resonate with this spirit are invited to participate in the celebration, utilizing the registered trademark logo of the 'Showa 100 Year Festival', which can be integrated freely and joyously into their creative endeavors. The festival's committee is prioritizing recruitment from corporate entities, organizations, and local governments, and plans to extend this call to smaller businesses and individuals in due course.
Before entering into a partnership, an agreement regarding the basic terms of trademark usage must be signed. Upon passing the committee’s evaluation, rights to the usage of the 'Showa 100 Year Festival' trademark and its logo will be provided at no cost for existing businesses and non-profit activities. Partnerships will also see entities listed on the festival's official website, with links to their activities encouraged on the platform. For those looking to create new businesses in collaboration with the festival, a royalty contract will be established, ensuring a professional yet mutually beneficial relationship.
A prime example of successful collaboration can be noted with Honda, as commemorated by a promotional event held in conjunction with the domestic motorcycle show starting March 21st. Special edition T-shirts featuring the 'Showa 100 Year Festival' alongside Honda's branding captured the creative synergy at Honda's official booth, bridging nostalgia with the modern consumer experience.
In a significant move for sharing the spirit of Showa, Akihiro Kitamura, the producer of the Showa 100 Year Festival, has also launched a new book titled 'We, the Showa Post-War Generation' published by Wani Books. This work explores the socio-cultural developments during the latter half of the Showa era, appealing particularly to those born post-35th year of Showa who experienced this vibrant period firsthand.
As a cultural commentary, this book examines the major events that shaped the Showa generation, categorizing experiences into segments such as 'war generation', 'development generation', and 'sensibility establishing generation'. The content resonates closely with the festival's theme, focusing on generating energy and dreams through reflections on the past to cultivate a hopeful future.
As we contend with the realities of contemporary society, the call for partnerships at the Showa 100 Year Festival represents an extraordinary opportunity for brands and organizations. Experience the festival's ongoing storytelling and cultural scope while also contributing to a legacy that respects and revitalizes the narrative of the Showa era. Together, let's unite under the slogan 'This Finger Here' and propel the cultural journey into the next hundred years with vibrancy and passion.
Topics Entertainment & Media）
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