Schafer Condon Carter Engages AI Expert Jim Lecinski to Elevate Marketing Strategies

Elevating Marketing with AI

In a significant move to enhance its marketing prowess, Schafer Condon Carter (SCC), a creative agency based in Chicago, has announced its partnership with Jim Lecinski, a highly respected authority in the field of artificial intelligence (AI) marketing. Starting in April 2026, Lecinski will serve as a Senior Advisor to the agency, providing strategic insights aimed at leveraging AI for growth and operational efficiency.

Lecinski, who co-authored the influential book "The AI Marketing Canvas," is well-equipped to guide SCC in navigating the rapidly evolving landscape of digital marketing. His extensive background includes a 12-year tenure at Google, during which he made notable contributions to marketing strategies, including the viral sensation "Winning the Zero Moment of Truth (ZMOT)."

As a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management, where he has received multiple accolades including Professor of the Year, Lecinski is recognized for his innovative teaching and real-world applications of marketing principles. His expertise aligns perfectly with SCC's mission to provide impactful marketing services to a diverse range of clients, including industries such as consumer package goods, banking, retail, and technology.

"The fast-paced world of marketing demands adaptability and innovation. Brands that embrace AI as a core component are poised to excel, and we're thrilled to have Jim onboard to help us realize that potential for our clients," said Ben Behrman, President and CEO of SCC. The agency’s intent is clear: to develop marketing strategies that utilize AI, enhancing productivity and driving value for clients.

Lecinski expressed enthusiasm about the collaboration, stating, "I've always admired the team at SCC, and I'm eager to help position them as leaders in AI-driven marketing. The applications of AI are constantly advancing, and organizations that remain curious and willing to challenge the norm will thrive. I believe SCC embodies those qualities. Together, we can forge new pathways to exploit the full potential of AI in marketing."

SCC is not new to accolades; founded in 1989, the agency has been recognized multiple times, including three instances as Ad Age's "Small Agency of the Year," and has earned several awards for its innovative marketing approaches. Their focus extends beyond merely creating advertising; they aim to build meaningful brand experiences that resonate with consumers.

The agency's signature "Challenger Brand AI Summit" will take place in mid-May, and Lecinski is scheduled to be the keynote speaker, showcasing his insights on AI's role in modern marketing. This event will foster discussions surrounding the intersection of AI technology and marketing, emphasizing the importance of adaptability in this ever-changing landscape.

Through this new partnership, SCC aims to not only expand its internal capabilities but also deliver enhanced value to its clients, positioning them at the forefront of marketing innovation. As the agency strives to be a challenger for challenger brands, Lecinski's guidance could prove pivotal in shaping their future successes. The marketing world is indeed evolving, and with experts like Jim Lecinski joining the fold, SCC is poised to lead the charge into a new era of AI-enhanced marketing strategies.

For further information about SCC and its upcoming initiatives, you can visit Schafer Condon Carter.