Instacart Teams Up with Iconic Mascots for Big Game Grocery Deliveries

A Whimsical Grocery Experience in Kansas City



As the anticipation builds for the much-anticipated Big Game, Kansas City is set to enjoy an extraordinary twist to their grocery shopping experience courtesy of Instacart. On February 8, 2025, the city will witness an unforgettable event as Instacart enlists popular brand mascots to serve up groceries in an unusual fashion—delivered right from the iconic Oscar Mayer Wienermobile.

Surprising Deliveries to Local Shoppers


Instacart, North America's leading grocery technology company, is transforming the mundane task of grocery delivery into a fun-filled adventure. They are bringing beloved mascots like Cheetos® Chester Cheetah®, The Kool-Aid Man, and The Pillsbury Doughboy™ right into customers’ neighborhoods. These colorful characters will load up the Wienermobile with grocery orders and deliver them to selected lucky customers who order through the Instacart app.

How It Works


To take part in this unique grocery delivery experience, Kansas City residents simply need to place their orders through the Instacart platform. The app will notify users if their order is eligible for a surprise delivery from one of the charismatic mascots. Not only will they receive their groceries, but customers may also enjoy the chance to snag some exclusive Instacart gear and take memorable photos with their favorite mascots and the Wienermobile's cheerful drivers, known affectionately as

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