#None #CPG brands #Trax Retail #On-Device IR

Introduction

In the rapidly evolving world of retail, consumer packaged goods (CPG) companies are continually seeking innovative ways to improve their in-store execution. Trax, a technology company renowned for its focus on retail analytics, has launched an advanced solution powered by augmented reality (AR) called On-Device Image Recognition (IR). This cutting-edge technology aims to provide real-time insights into shelf conditions, enabling brands to respond swiftly to any issues that arise in-store.

A Vision of Speed and Efficiency

At the heart of Trax's mission is a commitment to equip CPG brands with immediate, actionable insights. David Gottlieb, Chief Revenue Officer of Trax, emphasizes the importance of having clear visibility into retail environments. He explains that by leveraging On-Device IR, companies can quickly address potential issues and mitigate lost sales opportunities. This powerful advantage will enable merchandisers, sales representatives, and store managers to enhance their retail execution strategies effectively.

The Power of Augmented Reality

Unlike traditional methods that rely solely on imagery, On-Device IR integrates AR technology to deliver rich metadata through augmented scans. This means that users gain comprehensive insights about shelf layouts, product placements, and inventory levels without needing an internet connection. This innovative approach not only heightens operational efficiency but also allows brands to make informed decisions in real time, even amidst interruptions.

How On-Device IR Works

Data Collection

With Trax's proprietary mobile application or SDKs, field teams can scan entire shelves, displays, and aisles, capturing important data in the process without the hindrance of connectivity issues. This capability ensures that brands can collect vast amounts of proprietary data from retail environments efficiently.

Digitization and Reporting

As users scan products, the application instantly generates a checklist of necessary corrective actions. This immediacy eliminates the lag commonly associated with data reporting, as representatives can resolve any identified issues on the spot. The system captures detailed insights into product positioning, shelf layouts, and overall inventory status, empowering teams to act rapidly and decisively.

Granular Data Insights

All captured data is centralized within a user-friendly dashboard replete with intuitive visualizations. CPG brands are thus equipped to assess their performance metrics—from individual product sales to overall shelf visibility—allowing for enhanced analysis of competition and sales strategies.

Success Stories and Global Reach

The effectiveness of On-Device IR is already being underscored by early adopters such as Unilever, whose teams in Portugal have reported a remarkable increase in decision-making speed since implementing the technology. The ease and effectiveness of this solution have reportedly contributed significantly to operational productivity in various regions. Currently, On-Device IR is accessible to global CPG brands, enabling companies to optimize their retail strategies worldwide.

Conclusion

Trax's commitment to enhancing retail operations through its innovative AR-driven technology is paving the way for smarter, data-driven retail strategies within the CPG sector. As brands look to maximize efficiency and drive sales, solutions like On-Device IR represent a transformative step toward achieving excellence in-store. For more information, visit Trax Retail.