CÎROC Partners with the US SailGP Team Ahead of the Epic New York Harbor Race

CÎROC and the US SailGP Team: Sailing into a New Partnership

In a move that aligns two powerhouses of excellence and performance, CÎROC has been named the Official Vodka Partner of the United States SailGP Team. The announcement arrives just before one of the most anticipated racing events of the season, the SailGP New York race, where America’s team will take to the waters of NY Harbor amidst a buzzing atmosphere filled with energy and excitement.

Mike Buckley, Team Principal and CEO of the U.S. SailGP Team, expressed his enthusiasm for this partnership, stating, "New York provides a stunning backdrop for this collaboration. CÎROC embodies the same spirit of boldness, prestige, and excellence that we strive for with each race, making it a perfect match as we compete at home."

CÎROC Athletic Club: A New Approach to Leisure and Culture

This partnership is more than a sponsorship; it marks the inception of the CÎROC Athletic Club initiative. This lifestyle platform promotes the idea that leisure is a powerful aspect of life. It invites individuals to 'Leisure Well', integrating various curated sporting events and cultural experiences. Through this initiative, CÎROC wants to cultivate a community where great moments are celebrated, especially when shared with the brand’s premium offerings.

As sailing is an iconic sport that resonates with elegance and athleticism, it serves as a fitting addition to the CÎROC Athletic Club. The sport’s blend of strategic thinking, physical prowess, and cultural appeal perfectly parallels what CÎROC has long championed. SailGP, in particular, showcases exhilarating races with its high-tech F50 foiling catamarans, making this partnership a natural fit as it brings an aspirational lifestyle to aficionados and spectators alike.

Nick Tran, the President and CMO of CÎROC, elaborated on the synergy between sailing and the CÎROC brand: "The CÎROC Athletic Club is all about celebrating diverse forms of culture and leisure, and sailing epitomizes this vision beautifully. Partnering with the U.S. SailGP Team in our home waters of New York creates a unique opportunity for unforgettable moments that embody our brand values."

Looking Forward: Season of Collaboration

This exciting partnership isn’t just a one-time event. The collaboration between CÎROC and the U.S. SailGP Team will enhance the entire racing season, featuring co-branded content and exclusive merchandise that captures the spirit of both brands. Attendees of select race venues globally will also enjoy additional activations, making the experience truly memorable.

The New York race, set against the picturesque NY Harbor, will not only highlight the leading-edge athleticism of the U.S. SailGP Team but also showcase CÎROC’s commitment to celebrating excellence and culture.

About the Collaborators

The U.S. SailGP Team

The U.S. SailGP Team is redefining American sailing within the global arena. Having participated in SailGP since its inception, they are dedicated to clear growth through a blend of sport, technology, and culture. Acquired in late 2023 by private owners, including two-time world champion Mike Buckley, along with a strong group of investors, the team is positioned for long-term success and impactful performances on the water.

Featuring celebrated athletes like Taylor Canfield and Anna Weis, the U.S. SailGP Team is building a modern sports brand that resonates with a legacy of excellence.

About CÎROC Ultra-Premium Vodka

CÎROC is an ultra-premium vodka crafted from fine French grapes, renowned for its smooth taste and luxury positioning since its launch in 2003. With a unique portfolio of innovative flavors, CÎROC stands out in the spirits industry. The brand has recently gained accolades at prestigious spirits awards, reinforcing its place as a leader in the beverage sector.

CÎROC’s Athletic Club initiative reflects its commitment to integrating lifestyle, culture, and community, offering curated experiences that celebrate life and connection through leisure.

For fans and newcomers alike, this partnership promises a season filled with excitement, celebrating the confluence of sport and lifestyle.

For more updates about the U.S. SailGP Team, visit ussailgpteam.com and stay tuned on Instagram. Plus, for recipe inspiration and brand updates from CÎROC, visit cirocathleticclub.com.