Upwind Welcomes Rinki Sethi as Chief Security Officer to Enhance Cloud Security Strategy

Upwind's New Leader in Cybersecurity: Rinki Sethi

Upwind, a leader in the runtime-first cloud security domain, has made headlines with the recent appointment of Rinki Sethi as their Chief Security Officer. With a strong background in cybersecurity and significant experience across renowned organizations, Sethi is set to play a key role in scaling Upwind's security initiatives.

This announcement comes at a pivotal moment for Upwind, which reported remarkable growth in 2024, boasting a staggering 4,000% increase in year-over-year revenue. The company has also expanded its customer base by 40% and rolled out over 30 product updates just in the first quarter of 2025. These achievements underscore Upwind’s commitment to advancing the cloud security landscape, positioning itself as a formidable challenger to legacy vendors in the market.

Rinki Sethi brings over 20 years of experience in cybersecurity, having previously held executive positions at industry giants like Twitter, IBM, and Palo Alto Networks. Her extensive expertise and strategic insights are anticipated to be invaluable as she leads the global Information Security and Technology functions at Upwind. Furthermore, her prior experience as one of Upwind's early customers provides her with a unique perspective from both the user and executive levels—a combination that is expected to propel the company's growth further.

According to Amiram Shachar, the CEO and co-founder of Upwind, Sethi's decision to join is indicative of the future trajectory of cloud security. He emphasized that her understanding of the transformative nature of runtime context in security will be instrumental in scaling Upwind’s vision on a global level. Sethi’s arrival signals a commitment to innovative real-time security solutions, moving away from traditional, static methodologies prevalent in existing cybersecurity tools.

Unlike many conventional cloud security tools that operate on static rules and disjointed signals, Upwind integrates continuous runtime detection with a unified CNAPP (Cloud-Native Application Protection Platform). This state-of-the-art approach combines essential security features, including Visibility, Configuration Management, and Vulnerability Management, into one centralized platform. By harnessing live runtime activity, Upwind enables security teams to prioritize critical alerts and act swiftly to mitigate threats before they escalate.

Reflecting on her journey and what motivated her to join Upwind, Sethi noted, “As a CISO, I have often found myself grappling with the chaos of real-time incidents while relying on reactive dashboards. Upwind is revolutionizing this model, shifting the focus from mere alerts to concrete, informed decision-making in real time. My experience as an early customer allows me to appreciate the value of operating with full runtime context, making Upwind the right place for me to contribute to the future of cybersecurity.”

Academically, Sethi holds a bachelor’s degree in Computer Science Engineering from the University of California, Davis, and a master’s degree in Information Security from Capella University. Beyond her professional endeavor at Upwind, Sethi is a well-respected industry expert, a passionate mentor, and a strong advocate for women in cybersecurity fields. Outside of her professional life, she is proudly a mother of two, a fitness enthusiast, and actively involved in supporting startups that are paving the way for the next innovations in cybersecurity.

In summary, Rinki Sethi’s appointment at Upwind not only marks a strategic reinforcement of its leadership team but also symbolizes the future direction in cloud security solutions. With a robust approach to real-time protection, Upwind is set to enhance its position in a rapidly evolving security landscape, driven by innovative insights and an unwavering commitment to customer-centric solutions.

For more information about Upwind and its solutions, visit www.upwind.io.