GAC Opens Innovative Experience Center in Sathorn, Thailand Transforming Mobility Services

GAC Launches Experience Center in Sathorn, Thailand

On June 25, 2025, the GACB Sathorn Experience Center and the GAC Thailand Battery Service Center were officially inaugurated in the vibrant Sathorn district of Bangkok. This landmark event marked the debut of GAC's flagship store in Southeast Asia, serving as a significant step forward in enhancing consumer service in Thailand. The grand ceremony was attended by government representatives from Thailand and prominent media, emphasizing the importance of this milestone.

In a gesture of gratitude towards local consumers, GAC took the opportunity to launch the AION UT during the event. This upgraded premium compact model has been earmarked as one of the standout electric vehicles in Thailand, having already received over 4,500 orders during the Bangkok International Motor Show. With its sleek design and advanced technology, the AION UT aims to deliver a refined and modern electric mobility experience tailored specifically for young drivers and urban users across Thailand.

The new GACB Sathorn Experience Center is not only a retail outlet but also functions as the sole battery service center approved by Thailand's Board of Investment (BOI). This initiative is a part of GAC's comprehensive international expansion strategy known as “One GAC 2.0.” This strategy focuses on integrating smart manufacturing, product promotion, and energy services to create a cohesive ecosystem for mobility and energy solutions.

Looking towards the future, GAC envisions the GACB Sathorn not merely as a showroom for Thailand but as a pivotal exhibition space for the entire Southeast Asian region. By embedding itself in such a prominent location, GAC plans to deepen its market penetration in Southeast Asia, aspiring to create a benchmark for success that offers significant demonstrative value.

As GAC moves forward, the establishment of the GACB Sathorn center represents a monumental shift in not just local retail dynamics but in consumer relations and service provisions across the electric vehicle market in the region. The experience center is expected to draw in countless visitors, eager to explore innovative automotive solutions and the latest developments in sustainable transportation.

The combination of cutting-edge products like the AION UT and a world-class service framework at GACB Sathorn reinforces GAC's commitment to excellence in customer engagement and satisfaction. The official opening ceremony is a clear signal of GAC’s ongoing dedication to strengthening its presence and competitive edge within the growing Southeast Asian automotive landscape.

This center places GAC at the forefront of the electric vehicle revolution in Thailand, where an increasing number of consumers are opting for greener alternatives. The strategic focus on customer experience, technological integration, and service accessibility will establish GAC as a trusted name in sustainable transportation solutions.

GAC’s ambition goes beyond the immediate launch of new facilities; it is about laying down the foundation for a future with increased energy efficiency and sustainable living. The GACB Sathorn center promises to be more than just a retail outlet; it aims to be a community hub for electric vehicle enthusiasts, professionals, and consumers exploring alternative transportation models.

In conclusion, the opening of the GACB Sathorn Experience Center is a huge leap forward in GAC's mission of evolving mobility services in the region, and a clear indicator of the growing importance of electric vehicles in everyday life in Thailand and beyond. The new center is set to redefine customer expectations and elevate the standard of service within the automotive sector.