A New Era of Immersive Entertainment: MRX and Machine Field Collaborate

The world of entertainment is set to take a transformative leap forward, driven by a unique partnership between two pioneering companies: MRX Corporation and Machine Field Corporation. Headquartered in Tokyo and Kanagawa respectively, these companies have come together to harness their unique strengths in a groundbreaking project focused on immersive off-line entertainment, specifically aimed at creating new trends in the industry.

The Vision Behind the Joint Project

This collaborative initiative seeks to expand the horizons of immersive escape games, moving beyond traditional offerings to introduce storytelling-centered entertainment that captivates audiences in novel ways. MRX brings its extensive experience in operating real-world venues and designing exciting game concepts, while Machine Field contributes its advanced technical capabilities and content development prowess. The combination of these two companies' expertise is poised to redefine what immersive entertainment can look like.

The joint project aims to create immersive experiences that blur the lines between reality and fiction. This goal is rooted in the desire to deliver engaging story-driven adventures that allow participants to feel as though they are entering a living narrative.

Engagement Beyond Direct Operations

Beyond just deploying experiences in their own venues, MRX and Machine Field are also committed to partnering with existing intellectual properties for pop-up events and collaborating with other companies and organizations for custom productions. This multifaceted approach reflects an ambitious strategy to reach a broader audience and create unforgettable moments for participants, ensuring that immersive storytelling becomes accessible to all.

As part of this venture, a new venue is planned to open in Shinjuku's Kabukicho district in the winter of 2025. This will mark the third phase of their collaborative project and is expected to feature cutting-edge interactive experiences that further challenge the boundaries of traditional entertainment. The goal is to provide even more visitors with a chance to dive deeply into engaging narratives while leaving a lasting impression on their hearts.

MRX Corporation: A Leader in Immersive Experiences

Founded with the mission to create experiences that draw individuals into the heart of a story, MRX specializes in planning and managing immersive real-life entertainment. Based in Tokyo, they have developed a reputation for crafting story-rich escape games that fuse atmospheric design with exceptional customer service, creating a blurred boundary between the real world and imaginary realms. The company is actively expanding its reach, pursuing partnerships with other IPs, pop-up events, and providing creative oversight for various projects.

Machine Field Corporation: Bridging Real and Digital

Machine Field is a creative studio that specializes in developing experience-based content using projection and interactive technology. Known for their innovative spatial design that merges technology with storytelling, they have recently intensified their efforts in the live entertainment sector, striving to craft revolutionary experiences in collaboration with partner companies. Their dedication to creating immersive value through experiential design is well-established in the industry.

Latest Content: The Sorcerer's Academy

The latest storyline introduced within this collaboration is “The Sorcerer’s Academy,” which delves into the magical city of Alia, where the coexistence of magic and humanity presents a dynamic landscape filled with memories of fantasy and conflict. A thousand years ago, magic was deemed