Frameplay Appoints Amanda Rubin as Global Head of Revenue to Accelerate Growth
Frameplay, a prominent player in the realm of in-game advertising solutions, has made a strategic move by appointing Amanda Rubin as Senior Vice President of Revenue. This pivotal role aims to enhance the company's growth trajectory as it continues to expand its foothold in the gaming industry.
With over a decade of experience in the gaming and media sectors, Amanda has a proven track record in driving revenue growth and strategic partnerships. Her previous roles include significant positions at Electronic Arts and Enthusiast Gaming, where she played a crucial role in developing new advertising strategies that align with modern gaming environments.
As the gaming industry has rapidly evolved, so too have the methods of engaging consumers. Amanda's deep expertise in dynamic brand placements, particularly within game settings, positions Frameplay favorably to capitalize on this expanding market. According to Sandy Shanman, CEO of Frameplay, Amanda's unique blend of intellect and strong interpersonal skills made her a standout choice for the leadership team.
In her new role, Amanda will oversee Frameplay's global revenue strategy, working closely with an array of Fortune 500 brands that now utilize Frameplay for secure and scalable in-game advertising placements. With the platform currently integrated into over 5,000 games, the opportunity for collaboration is immense, paving the way for enhanced advertising solutions that resonate with gamers and advertisers alike.
Amanda is excited to return to her roots in the gaming industry, emphasizing that gaming has become one of the most engaging forms of entertainment. This next chapter not only aligns with her professional journey but also marks a significant moment for Frameplay as it aims to establish itself as a leader in digital advertising.
As part of her onboarding, Amanda will join Frameplay during Advertising Week New York, where the company will host its first Gaming Summit on October 7th. This event is set to be a gathering for professionals in the industry, focusing on innovations and future directions in in-game advertising.
Frameplay is not just another advertising platform; it’s a marketing technology provider that intricately integrates advertising into gaming without hindering the gameplay experience. The company is adapting to the evolving landscape of advertising as gaming continues to capture a larger share of consumer time.
For brands looking to connect with audiences in a meaningful way, Frameplay offers an ideal solution through its unique capabilities. Amanda's appointment further highlights Frameplay's commitment to innovative marketing strategies that align with the shifting paradigms in consumer engagement. As the industry phases towards becoming the largest avenue for digital ad expenditure, Amanda's leadership is expected to facilitate frame pivotal growth and entrepreneurial spirit within Frameplay’s structure.
This latest development positions Frameplay not just as a third-party intermediary in gaming, but as an essential partner for brands looking to authentically engage consumers in a space they love. Amanda's leadership is set to be a transformative force, steering Frameplay into a new era of opportunities and successes in the advertising landscape.
To learn more about Frameplay and how it’s changing the dynamics of digital advertising, visit their website at www.frameplay.com. The future of advertising in gaming is bright with Amanda Rubin onboard, and it will be interesting to see how her experience shapes the company’s strategies moving forward.
With over a decade of experience in the gaming and media sectors, Amanda has a proven track record in driving revenue growth and strategic partnerships. Her previous roles include significant positions at Electronic Arts and Enthusiast Gaming, where she played a crucial role in developing new advertising strategies that align with modern gaming environments.
As the gaming industry has rapidly evolved, so too have the methods of engaging consumers. Amanda's deep expertise in dynamic brand placements, particularly within game settings, positions Frameplay favorably to capitalize on this expanding market. According to Sandy Shanman, CEO of Frameplay, Amanda's unique blend of intellect and strong interpersonal skills made her a standout choice for the leadership team.
In her new role, Amanda will oversee Frameplay's global revenue strategy, working closely with an array of Fortune 500 brands that now utilize Frameplay for secure and scalable in-game advertising placements. With the platform currently integrated into over 5,000 games, the opportunity for collaboration is immense, paving the way for enhanced advertising solutions that resonate with gamers and advertisers alike.
Amanda is excited to return to her roots in the gaming industry, emphasizing that gaming has become one of the most engaging forms of entertainment. This next chapter not only aligns with her professional journey but also marks a significant moment for Frameplay as it aims to establish itself as a leader in digital advertising.
As part of her onboarding, Amanda will join Frameplay during Advertising Week New York, where the company will host its first Gaming Summit on October 7th. This event is set to be a gathering for professionals in the industry, focusing on innovations and future directions in in-game advertising.
Frameplay is not just another advertising platform; it’s a marketing technology provider that intricately integrates advertising into gaming without hindering the gameplay experience. The company is adapting to the evolving landscape of advertising as gaming continues to capture a larger share of consumer time.
For brands looking to connect with audiences in a meaningful way, Frameplay offers an ideal solution through its unique capabilities. Amanda's appointment further highlights Frameplay's commitment to innovative marketing strategies that align with the shifting paradigms in consumer engagement. As the industry phases towards becoming the largest avenue for digital ad expenditure, Amanda's leadership is expected to facilitate frame pivotal growth and entrepreneurial spirit within Frameplay’s structure.
This latest development positions Frameplay not just as a third-party intermediary in gaming, but as an essential partner for brands looking to authentically engage consumers in a space they love. Amanda's leadership is set to be a transformative force, steering Frameplay into a new era of opportunities and successes in the advertising landscape.
To learn more about Frameplay and how it’s changing the dynamics of digital advertising, visit their website at www.frameplay.com. The future of advertising in gaming is bright with Amanda Rubin onboard, and it will be interesting to see how her experience shapes the company’s strategies moving forward.
Topics Entertainment & Media）
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