#United States #New York #Colossus SSP #Digitas #2025 Momentum

Colossus SSP Unveils 2025 Momentum Program

On October 9, 2025, Colossus Media LLC (referred to as Colossus SSP), the supply-side platform under Direct Digital Holdings (Nasdaq: DRCT), announced the launch of its 2025 Momentum Program. This initiative is designed to support emerging content creators and publishers as they navigate the digital advertising landscape. With a strong backing from Digitas, a key player in global marketing, this program aims to bridge the gap between independent creators and the broader programmatic ecosystem.

What is the Momentum Program?

The Momentum Program is an annual initiative by Colossus SSP that acknowledges and aids a select group of independent and high-growth content creators and publishers. Currently, these creators often lack the resources and connections that larger entities possess, making it challenging for them to thrive in a competitive digital environment. Through this program, Colossus SSP aims to provide the tools and knowledge necessary to enhance their market presence and influence.

As Jorge Rodriguez, Vice President Group Director of Inclusivity & Impact at Digitas, stated, "Independent creators help shape culture, often without the infrastructure or access more established players take for granted. This program is exciting because it opens the door to shared language, knowledge, and direct relationships, allowing creators to better influence and shape the systems they're a part of."

Training and Resources Offered

Participants of the Momentum Program will benefit from a well-structured curriculum designed by Colossus SSP. This training will encompass various critical aspects of the programmatic ecosystem, including inventory and data management, monetization strategies, media quality assurance, and best practices for verification. Additionally, participants will have the opportunity to engage directly with agencies and brands, thereby establishing valuable connections.

Upon successful completion of the program, publishers might also gain access to the exclusive Momentum private marketplace. This will offer them premium ad space and inventory, enhancing their ability to monetize their offerings and establish stronger relationships with advertisers compared to just relying on the open market.

Lashawnda Goffin, CEO of Colossus SSP, emphasized the importance of this program, stating, "Independent publishers and content creators play a critical role in the digital media ecosystem, but often lack the resources and connections to grow in programmatic. With the support of Momentum, this year's class will gain both the education and the tools necessary for success in the competitive landscape."

Application Process

The 2025 Momentum class is set to commence in the fourth quarter of 2025. Colossus SSP is actively accepting submissions for this year's cohort, with announcements regarding participating publishers expected in the coming weeks. Interested creators and publishers can submit their applications via the official Colossus SSP website.

About Colossus SSP and Direct Digital Holdings

Colossus SSP operates under Direct Digital Holdings, which integrates advanced sell-side and buy-side advertising platforms. This holistic approach allows for comprehensive solutions that benefit a range of advertisers and partners. Together, Colossus SSP and its affiliate Orange 142 aim to deliver high-performance advertising strategies, ensuring meaningful results for advertisers and enriching the media experience for consumers.

As the digital landscape continues to evolve, initiatives like the 2025 Momentum Program represent vital steps toward empowering independent creators, making significant contributions to a more equitable and sustainable media ecosystem.