#Japan #Ota #Yoshinobu Matsuda #Primavera #Shikumikata

The Unique Launch of 'Shikumikata Yokocho'

Yoshinobu Matsuda, a bestselling author and President of Business Support at Primavera Co., has recently launched an exciting new YouTube series titled 'Shikumikata Yokocho'. With a focus on the process of systematization that has helped drive remarkable success for his company, Matsuda aims to provide practical insights in an engaging and relaxed setting.

Primavera, based in Ota City, Gunma Prefecture, operates 52 stores across four business divisions, boasting an impressive annual revenue of approximately 5.1 billion yen. The first episode of 'Shikumikata Yokocho' features a special guest, Michihide Yoshikawa, the founder of Primavera. Together, they delve into the crucial elements of their business's growth strategy and share practical implementation tips that can benefit other entrepreneurs.

Overview of 'Shikumikata Yokocho'

The essence of 'Shikumikata Yokocho' lies in its informal and inviting atmosphere, as guests chat over drinks—reflective of the term 'yokocho' that implies a cozy alleyway of shops. Each episode will host accomplished business leaders to explore various topics related to management and systematization. Rather than taking a rigid approach often seen in traditional business seminars, this series opts for a more personal touch, encouraging viewers to engage with real-life stories and actionable advice.

By tuning in, viewers can expect authentic insights that are typically hard to come by in books or seminars. As new episodes are rolled out on the channel, Matsuda hopes to cultivate an interactive community of aspiring and established business leaders who can relate to the challenges and successes shared by guests.

A Note from Matsuda

Matsuda reflects on over a decade of hard work at Primavera, stating that the journey has been filled with ups and downs, valuable lessons, and failures that have shaped the current successes. He expresses gratitude towards experienced mentors and fellow entrepreneurs who have supported his process all along the way.

Despite considering himself to still be learning, Matsuda is passionate about sharing the approaches and practices he’s developed over time. His YouTube channel aims to bridge the gap between complex theories and practical insights, catering particularly to managerial staff who can leverage this knowledge for smoother operations.

The 'Shikumikata Yokocho' series particularly stands out as it invites successful business figures to share their practices and philosophies in a relaxed environment. Matsuda emphasizes the importance of having systems in place for achieving success, encouraging viewers to absorb and implement the lessons shared by his guests. With every episode, Matsuda aims to provide not just a learning experience, but an opportunity for collaboration and shared growth among viewers, as they navigate through their entrepreneurial journeys.

About Yoshinobu Matsuda

Yoshinobu Matsuda is a specialist in systematization, born in 1989. He currently serves as the Executive President and CCO of the Business Support Division at Primavera. Matsuda's entrepreneurial journey began at the young age of 19, where he worked part-time at Primavera, rapidly climbing the ranks to become a top consultant for a company with an annual revenue of 5.1 billion yen. He has mentored over 10,000 executives and business leaders from various companies, helping them achieve significant growth. His practical and clear advice has garnered widespread acclaim, even earning him the privilege of working with winners of Japan's Management Quality Award. Matsuda is also the co-author of the bestseller 'Yabai Shikumikata.'

Follow Yoshinobu Matsuda's journey on his official X account: https://x.com/shikumi_matsuda.