Synchrony and KTM Team Up for Babes in the Dirt 2025 Series to Empower Women Off-Road Riders
Synchrony and KTM Partner for Women Off-Roaders
Synchrony, a leading consumer financial services company, and KTM North America, a notable manufacturer of high-performance motorcycles, have announced a significant partnership to sponsor the Babes in the Dirt 2025 Off-Road Adventure Series. This initiative seeks to empower and highlight the growing number of women participating in the off-roading community.
Founded in 2014, Babes in the Dirt has emerged as the largest network of women off-roaders in the United States. Its mission is clear: to transform the landscape of the powersports industry by making it more inclusive and welcoming for all riders. With women's participation in powersports increasing, this partnership aims to further drive awareness and support for female riders.
A Vision for Inclusivity
Women currently represent the fastest-growing demographic in the powersports world. Synchrony is committed to supporting Babes in the Dirt's initiative by serving as the official financing partner for the series. According to Susan Medrano, Senior Vice President & General Manager at Synchrony, this collaboration represents an opportunity to unite women in the powersports community and encourage greater participation. Over the past year, Synchrony has hosted multiple events designed to empower women in this field, and they are excited to take this support to the next level with their sponsorship of the Off-Road Adventure Series.
Synchrony aims to address a critical need - financing for motorcycle sales, parts, and accessories. Recent stats indicate that 23% of attendees in 2024 were potential riders looking to purchase their first off-road bike. Providing financing options becomes essential to facilitate their participation.
Bridging Dreams with Reality
Ashmore Ellis, Co-Founder and Owner of Babes in the Dirt, emphasized that their goal has always been to create a welcoming environment for anyone interested in off-road adventures. The partnership with Synchrony is set to make it easier for aspiring female riders of all ages to access the necessary gear and motorcycles. Ellis said, “With Synchrony and KTM’s help, we are committed to expanding access to the sport and ensuring everyone can enjoy the thrill of off-roading.”
KTM will play an active role in the Off-Road Adventure Series by showcasing its latest motorcycle models, allowing participants to test ride the bikes on-site. Christy Hall, the Vice President of Marketing at KTM North America, highlighted their mission to grow the sport of motorcycling and their excitement to partner with Babes in the Dirt.
A Legacy of Adventure
Synchrony has a long-standing reputation as an integral part of American commerce, with a focus on enabling better access to credit and financial products that enhance people's lives. The sponsorship of the Babes in the Dirt initiative fits perfectly within this mission, as it seeks to encourage women in their pursuit of thrilling outdoor activities.
KTM, known for its READY TO RACE ethos, has solidified its position as a leading motorcycle manufacturer through a commitment to quality and adventurous spirit. This partnership not only benefits the riders but also serves to promote an inclusive environment within the automotive industry.
Conclusion
The 2025 Off-Road Adventure Series promises to be a milestone event for women in the powersports arena. By combining their respective resources and visions, Synchrony and KTM North America are set to pave the way for a new generation of female riders, inspiring confidence and passion for off-road adventures. The Babes in the Dirt initiative embodies the belief that motorcycling and adventure should be accessible to everyone, ensuring that all riders can create their own stories and experiences on the trails.
As we look forward to the upcoming series, one thing is clear: the future of off-roading is bright, especially for women riders.