Experience Brazilian Art and Scent at Art Basel Miami Beach 2024

A Sensory Journey through Brazilian Culture

In a beautiful fusion of art, nature, and fragrance, Sol de Janeiro is set to unveil its immersive installation titled 'Jardim Sol de Janeiro: A Garden for the Senses' during Art Basel Miami Beach 2024, held from December 4 to 8. This event takes place at the Miami Beach Botanical Garden and promises to transport visitors into the vibrant essence of Brazil. Combining the delightful aromas of their iconic Cheirosa perfume mists with the creativity of emerging Brazilian artists, the installation is an homage to the splendor of Brazilian culture.

Collaboration with Local Artists

Sol de Janeiro has partnered with Niege Borges, Barbara Tamilin, and Amanda Lobos, three dynamic Brazilian female artists who contribute their unique perspectives to this sensory experience. Each artist has reinterpreted the iconic 'orelhões', or 'big ears', which are distinctive phone booths found throughout Rio de Janeiro. Espousing elements of Brazilian identity, these booths have taken on a contemporary artistic flare at the event, showcasing original artworks that echo the inspiration behind Sol de Janeiro's beloved fragrances.

Heela Yang, Co-Founder and CEO of Sol de Janeiro, describes the event as, “a magical connection between art and fragrance”, inviting everyone to immerse themselves in the beauty and energy of Brazil. The vibrant, interactive setup will allow guests to engage with art, fragrance, and community through multiple sensory experiences.

A Celebration of Fragrance and Culture

Each perfume mist captures a historic moment in Brazilian culture, and visitors will explore stories that breathe life into the scents. Cheirosa 62 is an embodiment of the allure of Rio's beaches, with rich notes of pistachio, salted caramel, and vanilla, inspired by the nostalgia of the 'Girl from Ipanema' in 1962. Conversely, Cheirosa 68 reflects the exuberance of the Tropicalia movement, featuring Brazilian jasmine, pink dragonfruit, and sheer vanilla—echoing the cultural revolutions of 1968. Meanwhile, Cheirosa 59 celebrates the joyful spirit of Brazilian bossa nova, inviting wearers to relive the moments surrounding João Gilberto’s first album in 1959.

A Commitment to Sustainability

Acknowledging environmental responsibility, Sol de Janeiro's installation incorporates eco-friendly practices with locally sourced materials. At the conclusion of the event, all remaining floral displays will be donated to local Miami organizations, reinforcing the brand's commitment to making a positive impact in the community.

Join the Celebration

Art and fragrance enthusiasts are invited to discover the enchanting world of Jardim Sol de Janeiro. The event’s schedule is as follows:

- December 4-5: 10am - 7pm
- December 6-7: 10am - 6pm
- December 8: 10am - 3pm

Please note that December 5th will feature a closed activation for a private event during the first hour.

Location: Miami Beach Botanical Garden
2000 Convention Center Drive, Miami Beach, FL 33139

Sol de Janeiro invites everyone to celebrate the rich tapestry of Brazilian culture through this unique experience that highlights the joy of self-expression and community. Don’t miss out on being part of this vibrant exploration at Art Basel Miami Beach 2024!