#United States #California #Soccer Fans #Concacaf Gold Cup #Toyota Trucks

Toyota Gears Up for an Epic Summer as Official Sponsor of the 2025 Concacaf Gold Cup

Soccer aficionados, brace yourselves for a sensational summer as the 2025 Concacaf Gold Cup approaches. With Toyota at the helm as the official automotive sponsor, anticipation is building for an exhilarating championship battle among the top teams. Known for their enduring spirit, Toyota's trucks—the Tundra, Tacoma, and 4Runner—will serve as a testament to the passion and resilience of soccer fans throughout this exciting event.

Paul Doleshal, general manager for Motorsports and Sponsorships at Toyota, emphasized the significance of this partnership, stating, "Partnering with the Concacaf Gold Cup is a celebration of culture, community, and shared values. Soccer resonates deeply within Latino communities; it transcends being just a game—it's a cherished tradition steeped in pride of heritage and passion that embraces every generation. The essence of that strength is embodied in our trucks as well."

Throughout the tournament, Toyota plans an engaging promotional campaign that will spotlight the unwavering dedication of soccer fans. Legendary Mexican footballers—Jared Borgetti, Pavel Pardo, and Oribe Peralta—will feature in a lively series of social and digital videos, capturing the vibrant energy of soccer enthusiasts as they cheer their teams to victories. Fans can look forward to meet-and-greet opportunities at selected matches, allowing them to capture precious moments with these soccer icons.

• - Jared Borgetti: Enjoy the chance to see him on June 14 at Sofi Stadium, Inglewood, California.
• - Pavel Pardo: Meet him on June 18 at AT&T Stadium, Arlington, Texas.
• - Oribe Peralta: Catch him on June 28 at State Farm Stadium, Glendale, Arizona.

Exciting Pre-Game Activities at the Fan Zone
Attendees of the Gold Cup can expect a plethora of engaging pre-game activities at the official Toyota Fútbol Club Fan Zone. This vibrant space caters to soccer lovers of all ages and will include vehicle displays, various games, lively music, and exciting giveaways. Fans will have the unique chance to take pictures with the aforementioned soccer legends and the official Gold Cup Trophy at designated venues.

The integrated marketing strategy also features compelling broadcast content showcasing Toyota's truck lineup, underlining the brand's adventurous spirit and heritage of durability. The social media campaign is carefully crafted in collaboration with Conill, Toyota's partner for Hispanic marketing, ensuring that it resonates well with target audiences across digital platforms and during match events.

This initiative marks Toyota's fifth consecutive sponsorship of the Concacaf Gold Cup, reflecting the company's deep-rooted commitment to supporting soccer in North America. The biennial tournament will bring together the top 15 Concacaf national teams alongside this year's guest team, Saudi Arabia, spanning from June 14 to July 6 across 14 stadiums located in 11 cities throughout the U.S. and Canada.

Fans eager to stay updated on all the thrilling soccer action can follow Toyota Latino on Instagram and Facebook, as well as check out the Concacaf Gold Cup's official Instagram page for more insights.

About Toyota

Toyota (NYSE: TM) has been a pillar of North American culture for nearly seven decades, committed to advancing sustainable and next-generation mobility through its Toyota and Lexus brands, supported by a network of more than 1,800 dealerships. Employing nearly 64,000 workers across North America, Toyota has played a crucial role in the design, engineering, and manufacturing of almost 49 million vehicles at its 14 plants. Beginning in the spring of 2025, its facility in North Carolina will commence production of automotive batteries for electrified vehicles, reinforcing Toyota’s leadership in the electrification of the automotive industry with 32 options currently on the market.

For further information regarding Toyota and its initiatives, please visit www.ToyotaNewsroom.com.