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Market Enterprise and Air Closet Join Forces for Sustainable Fashion

In a strategic move to enhance sustainable fashion choices, Market Enterprise, a company based in Chuo, Tokyo, has entered a partnership with Air Closet, a fashion rental service headquartered in Minato, Tokyo. This collaboration marks an exciting new chapter as the two companies launch the Air Kaito service, set to commence on April 21, 2026. This service is particularly timely, coinciding with the seasonal shift associated with new beginnings and wardrobe refreshes.

Addressing Closet Issues: A Fresh Approach with Air Kaito

The newly introduced Air Kaito service aims to alleviate the common dilemma of overcrowded closets while encouraging a circular fashion economy. Many individuals struggle with the desire for new fashion items only to be thwarted by the physical limitation of space in their closets. This service extends a unique opportunity for Air Closet monthly members to sell unwanted items at a preferential price, making it easier to make room for new wardrobe additions.

Leveraging Market Enterprise’s Expertise

Market Enterprise operates a diverse online buyback service known as Takaku Uleru. This platform is known for purchasing a vast range of products including electronics, branded items, beauty devices, cameras, smartphones, and audio equipment. With a history of conducting over 440,000 transactions annually, they are well-equipped to facilitate the buyback needs of customers. Conversely, Air Closet offers personal styling services through a subscription model, delivering clothing curated by professional stylists directly to customers.

By utilizing the Takaku Uleru platform, Air Closet members will now be able to easily and profitably reorganize items such as designer bags, beauty appliances, and smartphones lurking in their closets. This initiative not only addresses the capacity issues within wardrobes but also provides a seamless opportunity for individuals to introduce fresh fashion items into their lives.

A New Lifestyle: Combining Reuse and Rental

This collaboration seeks to encourage a shift in lifestyle during the new living season by combining the concepts of ‘letting go’ through reuse and ‘bringing in’ through rentals. By lowering the barriers associated with recycling, this service promotes a new lifestyle aligned with sustainable practices. Both companies are committed to strengthening their partnership to not only address the urgent need for item disposal but to transform reuse into a mainstream choice for consumers, thereby enhancing customer satisfaction and contributing to a sustainable society.

Air Kaito Service Overview

• - Target Audience: Air Closet monthly members
• - Service Enhancements: Members can sell unwanted items at a discounted price, receiving 10% more than standard pricing for evaluations on eligible items.
• - Conditions: To qualify for assessment guarantees, members must meet specific criteria regarding the categories and quantities of goods sold. Failing to meet these conditions will exclude items from the guarantee support.
• - Application Process: Interested members can apply via a dedicated section within Air Closet's platform, which can be accessed here: Air Kaito Service.

About Air Closet

Air Closet is Japan’s first and largest monthly subscription fashion rental service, focusing on casual wear for women. By orchestrating a personalized styling experience where stylists select clothing that suits each customer, Air Closet provides women nationwide the chance to discover exciting fashion options. Moreover, through its innovative circular platform, Air Closet has developed various services including the Air Closet Mall, a manufacturer-certified rental service that allows customers to try before they buy.

About Market Enterprise

Founded in 2006, Market Enterprise has made significant strides in the online reuse business, alongside mobile communications and information media. With a vision to become an 'optimized trading company for a sustainable society', Market Enterprise has consistently grown since its establishment. The company went public in June 2015 and currently trades on the Tokyo Stock Exchange’s Standard market. The reach of their reuse platform extends to exporting used agricultural machinery to over 80 countries, showing their global commitment to sustainability. For more information, visit Market Enterprise and Takaku Uleru.