Ultra Pure Unveils Sugar Brew™ at ADI Miami and Launches New Website
Ultra Pure LLC, a leading family-owned supplier of bulk beverage alcohol in the United States, is set to showcase its latest offering, Sugar Brew™, at the upcoming ADI Craft Spirits Conference and Vendor Expo in Miami Beach, scheduled for August 18–19, 2026. With this product launch, Ultra Pure aims to cater to the rising trend in ready-to-drink (RTD) cocktails. At this significant event, Ultra Pure will be present at booth 431, where their beverage sales team will engage with distillers, brand owners, and formulators to discuss the Sugar Brew product and explore potential partnerships.
In addition to launching Sugar Brew, Ultra Pure has also unveiled a dedicated product website,
sugarbrew.com, designed as a vital resource for industry professionals. The website is not merely a marketing tool; rather, it contains essential technical information that distillers and RTD brand owners can use to evaluate the fermented cane base for their products. For anyone in the beverage industry looking to jump into the RTD market, Sugar Brew offers a quality foundation.
Sugar Brew stands out as an innovative fermented sugar cane alcohol base for cocktail production, promising to offer improved flavor and versatility compared to traditional bases. The website provides comprehensive details, including product specifications, a comparative analysis with malt, wine, and distilled spirit bases, and typical application formats suitable for RTD cocktails. It also features a streamlined five-step overview of the production process and a FAQ section addressing common concerns related to the formulation.
According to Jennifer Pond, the Vice President of Beverage Sales at Ultra Pure, the conference represents a prime opportunity for engaging with serious American craft distillers who are keen on exploring fresh ideas in the industry. She stated, “ADI is where every serious American craft distiller is looking at what's next, and that's exactly the audience we built Sugar Brew for. The website provides them the specs, tax classification, and samples on demand. The show gives us a chance to sit down and talk about how it fits into their next product line.”
For those interested in Sugar Brew, the product is available for order in 264-gallon totes, with larger tanker quantities offered upon special request. Orders are fulfilled from Ultra Pure's bonded facility located in Kentucky, in collaboration with West Cork Distillers of Ireland. Customers can place sample requests or schedule meetings through the new website.
Ultra Pure LLC has maintained its reputation as the largest family-owned supplier of high-quality bulk alcohol across various sectors in the United States, including beverages and industrial applications, for over two decades. With nine bonded distribution facilities, Ultra Pure provides an extensive range of alcoholic products, including bourbons, whiskies, and organic spirits.
West Cork Distillers, founded in 2003, is recognized as the largest independently owned distillery in Ireland. Their commitment to quality and sustainability has earned them international acclaim, making it a fitting partner for Ultra Pure in distributing Sugar Brew.
The American Distilling Institute's Craft Spirits Conference and Vendor Expo stands as the largest assembly for the U.S. craft distilling industry, bringing together thousands of professionals annually to exchange ideas, collaborate, and innovate. As Ultra Pure prepares for this anticipated event, the launch of Sugar Brew and its accompanying website signals its strong commitment to supporting the evolving needs of the RTD cocktail market.