#United States #East Rutherford #Athletic Brewing #Non-Alcoholic Beer #MetLife Stadium

Athletic Brewing Partners with MetLife Stadium

In a groundbreaking move, Athletic Brewing Company, the leading name in non-alcoholic brewing in America, has announced a new multi-year partnership with MetLife Stadium, one of the nation’s most prestigious sports and entertainment venues. This collaboration marks an exciting moment for Athletic Brewing as it becomes a proud non-alcoholic beer partner of both the New York Giants and the New York Jets.

A Historic Moment for Non-Alcoholic Beverages

This partnership is particularly notable as it represents Athletic Brewing's first formal sponsorship with two professional football teams and a major stadium, highlighting the growing acceptance and awareness of non-alcoholic beverages in the event space. Athletic Brewing's entry into MetLife Stadium is more than just a business agreement; it’s a reflection of changing fan preferences where moderation is increasingly embraced. Bill Shufelt, co-founder and CEO of Athletic Brewing, expressed his enthusiasm:
"We’re thrilled to team up with MetLife Stadium and the NFL’s New York teams to introduce our flavorful brews to one of the premier venues in sports and entertainment. This collaboration marks an exciting step forward in our mission to revolutionize drinking culture, making great-tasting non-alcoholic beer accessible for fans from the tailgate to the final whistle."

Enhancing Game Days for Fans

As part of this collaboration, fans attending events at MetLife Stadium can now enjoy selections from Athletic Brewing’s portfolio, including the award-winning Run Wild IPA and Upside Dawn Golden. Cans of these refreshing brews will be available at various concession stands around the stadium, creating a unique experience for those who prefer non-alcoholic options.

Moreover, Athletic Brewing's integration into the game day atmosphere includes engagement through video board content, interactive promotions, and prominent branding displayed throughout the stadium. This includes LED displays, concourse exhibits, and even digital highway signage in proximity to the venue, ensuring that every fan is aware of this innovative partnership.

Community Engagement and Special Initiatives

In addition to enhancing the live event experience, Athletic Brewing aims to deepen its ties with local fans through participation in community initiatives and training camps for the Giants and Jets. This outreach serves to establish a meaningful connection beyond the game with both franchises, fostering a sense of community and providing opportunities for fans to engage with the brand in multifaceted ways.

In a show of support for the New York football culture, Athletic Brewing plans to launch limited-edition packaging featuring the logos of the Giants and Jets later this year. This initiative will allow fans to take home a tangible piece of their game day experience.

A Leader in Non-Alcoholic Brewing

Founded in 2018 by Bill Shufelt and John Walker, Athletic Brewing has pioneered a unique brewing method that has earned it a reputation as the most awarded non-alcoholic brewer in the past decade. Currently, the company offers nearly 50 different NA beers and boasts the largest market share in the U.S. for non-alcoholic craft beer. Shufelt remarks that the company’s mission is to make high-quality non-alcoholic options available to everyone.

With over 200 venues across the nation already serving Athletic’s beers, this partnership with MetLife Stadium solidifies the brand's presence in the sports and entertainment industry. Athletic Brewing’s unique approach to brewing, combined with its commitment to quality, has positioned it as a leader in the evolving landscape of beverage choices available to consumers.

Looking Ahead

As the landscape of sports entertainment continues to evolve, the partnership between Athletic Brewing and MetLife Stadium exemplifies the shift toward inclusivity and choice. Both organizations share a commitment to providing outstanding experiences for all guests, cementing a shared vision for the future of event-day enjoyment. Whether you’re a casual fan or a die-hard supporter, the addition of Athletic Brewing’s non-alcoholic beers is set to alter the game-day experience for the better.

In conclusion, this collaboration between a pioneering drink brand and a prominent sports venue promises to enhance the overall experience for fans, setting a new standard for inclusivity in the world of sports.