#Japan #Tokyo #AI evaluation #Rocks Life #AI Search Report

Rocks Life Launches the 'AI Search Report'

In a rapidly evolving digital landscape, understanding how companies are perceived by artificial intelligence is crucial. Tokyo-based startup, Rocks Life, has stepped up to the challenge with the launch of their new service, the 'AI Search Report.' This innovative tool visualizes how enterprises and brands are evaluated by AI like ChatGPT, Google AI Mode, and Gemini, offering a comprehensive score out of 100.

What is the AI Search Report?

The AI Search Report is designed to gauge how companies and brands are understood, recommended, and evaluated by AI technologies. By posing a series of questions about businesses and services, the report sheds light on:

• - Whether the company is accurately recognized
• - How it fares against competitors
• - Its reputation in terms of recommendations
• - The type of websites and information referenced by AI

Unlike traditional metrics that primarily considered SEO rankings on Google, the focus has shifted to how often and in what context companies are mentioned when queried by AI. For example, in a world where one might ask AI for recommendations on date spots in Shibuya or credible investment services, the answers sourced from AI can significantly influence consumer perceptions and decisions.

The Importance of Visibility in the AI Era

As the usage of generative AI like ChatGPT continues to rise, companies need to stay on top of how they are portrayed in AI searches. Famous internet searches have evolved from merely relying on clickable search results to engaging conversational queries that yield direct recommendations. Enterprises now face the pressing challenge of ensuring they are included among the recommended options when inquiries arise.

Reports highlighting that a business's competitor frequently appears as a top recommendation while leaving them in obscurity could indicate a significant gap in their visibility, necessitating strategic re-evaluation of their online presence.

Key Features of the AI Search Report

The AI Search Report takes into account various factors when analyzing a company:

• - Accuracy of AI's understanding of the brand
• - Frequency of recommendations compared to competitors
• - Evaluation scores from three different AI platforms
• - Mapping of what references are being cited and the strengths and weaknesses identified by AI

The ultimate goal is not just to provide a score but to delve deeper into why competitors are favoured over others, examining specific content and other underlying factors contributing to their higher rankings. Recommendations based on this analysis can include:

• - Improving website content quality
• - Establishing an effective FAQ section to address consumer queries
• - Showcasing company strengths and unique offerings
• - Leveraging public media for broader recognition

Continuous Monitoring: A New Necessity

With the mapping of AI's perception being a dynamic and changing phenomenon, starting this assessment once is no longer sufficient. Trends show that the position of companies in AI responses can fluctuate based on numerous factors including question phrasing and timing. Thus, Rocks Life advocates for ongoing assessments to understand shifts in recognition and evaluation as they evolve over time.

This continual analysis will assist businesses in adapting to the AI-powered search landscape, ensuring they're not just famous but accurately represented by the AI that guides consumer decisions.

Future Prospects: Expanding the Scope

Rocks Life is not stopping at the AI Search Report. Plans are in the pipeline for ongoing unique research endeavors such as rankings of companies selected by AI. The aim is to create a robust database tracking how enterprises are acknowledged and recommended over time across various sectors.

As Rocks Life paves the way, their commitment is clear: they are creating an environment where the value and essence of businesses can be accurately understood and recognized by AI, thereby reaching the right audience effectively. This is just the beginning of a journey towards a comprehensive understanding of AI perception in business.

Company Overview

Rocks Life operates out of Tokyo’s Minato ward, specializing in CMO outsourcing and marketing support, especially within real estate crowdfunding and financial services. With substantial experience in guiding marketing strategies, their services have already resulted in an impressive track record, having raised over 20 billion yen for their clients. Their goal is to enhance not just sales but overall company value in the AI-focused future.