TNL Mediagene's Subsidiary Ad2iction Triumphs at 2025 Click Awards
In a significant achievement for TNL Mediagene, its subsidiary Ad2iction has recently secured the Bronze Award in the prestigious AI Media Placement category at the 2025 Click Awards. This accolade is attributed to Ad2iction's innovative advertising solution known as the "Ad2 AI Agent," which employs advanced predictive and generative AI technologies to elevate digital marketing efforts.
The Ad2 AI Agent uniquely combines a comprehensive audience database with cutting-edge AI capabilities, allowing marketers to gain precise insights into consumer behaviors. The system transforms limited resources into dynamic, high-impact creative advertisements, covering aspects from audience analysis to media placement recommendations. By streamlining these processes, it enables brands to connect more efficiently with their intended audiences, thus enhancing campaign performance overall.
Since its launch in April 2025, the Ad2 AI Agent has rapidly gained traction, serving over 220 clients and significantly augmenting their workflow through automated audience insights. Remarkably, it currently reaches an impressive 99% of mobile users in Taiwan, solidifying its status as a leading digital advertising platform within the region. The integration of AI in audience analysis not only drives advertising engagement but also demonstrates the tangible benefits of AI within the fast-evolving field of digital marketing.
The Click Awards, which began in 1999, have become one of Taiwan's most esteemed recognitions in the digital marketing arena. The awards ceremony held in Macau on September 25 marked the event's 26th year, celebrating innovation and creativity that fosters transformative business practices. Ad2iction's award further underscores its pivotal role in the AI advertising sector as well as its dominance in the Retail Media Network (RMN) marketing landscape.
This accolade coincides with TNL Mediagene's recent announcements regarding the company's commitment to information security and digital innovation. Just days prior, the company received ISO 27001:2022 certification, indicating adherence to rigorous international standards of data protection. Alongside this, the launch of their Digital Asset Treasury strategy, aimed at leveraging secure frameworks in line with best practices, showcases a comprehensive approach to integrating AI, cybersecurity, and digital asset management.
Co-Founder and CEO Joey Chung remarked on the significance of the award: "This honor not only affirms Ad2's innovative contributions but also reflects our broader strategy of embracing AI in our operations. We foresee AI revolutionizing the digital marketing industry, and this recognition represents a crucial step in our ongoing growth journey."
Moreover, Co-Founder and President Motoko Imada emphasized the importance of a unified ecosystem that harmonizes media, data, and AI. According to Imada, Ad2's advanced advertising solutions equip marketers with the essential tools to target their audiences with greater accuracy and effectiveness.
Ad2iction is part of TNL Mediagene's Technology business unit, which focuses on leveraging advanced AI and data analytics to craft all-encompassing advertising solutions. This division has contributed significantly to their revenue, delivering $14.2 million in fiscal year 2024 with a staggering growth rate of 34%, accounting for nearly 29% of the total consolidated revenue.
Headquartered in Tokyo, TNL Mediagene operates as a pioneering digital media and data group throughout Asia. It was formed in May 2023 following a merger between The News Lens Co., Ltd. from Taiwan and Japan's Mediagene Inc. The organization focuses on producing original and licensed media content in Japanese, Chinese, and English, covering a wide range of topics. Furthermore, TNL Mediagene is known for its AI-driven advertising services, innovative marketing technologies, e-commerce solutions, and commitment to producing content that appeals especially to younger demographics.
As digital advertising continues to evolve, TNL Mediagene stands poised at the forefront of the industry, championing both technological advancement and creative excellence. With the victory of Ad2iction at the Click Awards, the company strengthens its position as a trailblazer within the Asian digital media landscape, paving the way for further innovations in the years to come.
The Ad2 AI Agent uniquely combines a comprehensive audience database with cutting-edge AI capabilities, allowing marketers to gain precise insights into consumer behaviors. The system transforms limited resources into dynamic, high-impact creative advertisements, covering aspects from audience analysis to media placement recommendations. By streamlining these processes, it enables brands to connect more efficiently with their intended audiences, thus enhancing campaign performance overall.
Since its launch in April 2025, the Ad2 AI Agent has rapidly gained traction, serving over 220 clients and significantly augmenting their workflow through automated audience insights. Remarkably, it currently reaches an impressive 99% of mobile users in Taiwan, solidifying its status as a leading digital advertising platform within the region. The integration of AI in audience analysis not only drives advertising engagement but also demonstrates the tangible benefits of AI within the fast-evolving field of digital marketing.
The Click Awards, which began in 1999, have become one of Taiwan's most esteemed recognitions in the digital marketing arena. The awards ceremony held in Macau on September 25 marked the event's 26th year, celebrating innovation and creativity that fosters transformative business practices. Ad2iction's award further underscores its pivotal role in the AI advertising sector as well as its dominance in the Retail Media Network (RMN) marketing landscape.
This accolade coincides with TNL Mediagene's recent announcements regarding the company's commitment to information security and digital innovation. Just days prior, the company received ISO 27001:2022 certification, indicating adherence to rigorous international standards of data protection. Alongside this, the launch of their Digital Asset Treasury strategy, aimed at leveraging secure frameworks in line with best practices, showcases a comprehensive approach to integrating AI, cybersecurity, and digital asset management.
Co-Founder and CEO Joey Chung remarked on the significance of the award: "This honor not only affirms Ad2's innovative contributions but also reflects our broader strategy of embracing AI in our operations. We foresee AI revolutionizing the digital marketing industry, and this recognition represents a crucial step in our ongoing growth journey."
Moreover, Co-Founder and President Motoko Imada emphasized the importance of a unified ecosystem that harmonizes media, data, and AI. According to Imada, Ad2's advanced advertising solutions equip marketers with the essential tools to target their audiences with greater accuracy and effectiveness.
Ad2iction is part of TNL Mediagene's Technology business unit, which focuses on leveraging advanced AI and data analytics to craft all-encompassing advertising solutions. This division has contributed significantly to their revenue, delivering $14.2 million in fiscal year 2024 with a staggering growth rate of 34%, accounting for nearly 29% of the total consolidated revenue.
Headquartered in Tokyo, TNL Mediagene operates as a pioneering digital media and data group throughout Asia. It was formed in May 2023 following a merger between The News Lens Co., Ltd. from Taiwan and Japan's Mediagene Inc. The organization focuses on producing original and licensed media content in Japanese, Chinese, and English, covering a wide range of topics. Furthermore, TNL Mediagene is known for its AI-driven advertising services, innovative marketing technologies, e-commerce solutions, and commitment to producing content that appeals especially to younger demographics.
As digital advertising continues to evolve, TNL Mediagene stands poised at the forefront of the industry, championing both technological advancement and creative excellence. With the victory of Ad2iction at the Click Awards, the company strengthens its position as a trailblazer within the Asian digital media landscape, paving the way for further innovations in the years to come.
Topics Entertainment & Media）
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