Unlocking Strategic Insights: A Collaborative Seminar on Connecting Research and Strategy

On December 17th, 2025, at 1 PM, Asmarq, a leading market research firm based in Shibuya, Tokyo, will collaborate with Material, a renowned brand communication company from Minato, Tokyo, to host an enlightening seminar titled "Unifying Research and Strategy: Identifying Winning Approaches." This event aims to empower businesses to enhance their product values through effective marketing communication by addressing the critical disconnect between data insights and strategic planning.

Why is This Seminar Important?

In today’s progressively complex market landscape, relying on vague strategies or spontaneous decisions to drive business growth is no longer sufficient. Companies often find themselves in a situation where they have data available but lack the strategic insight to utilize it effectively. Conversely, many organizations conduct research without a clear hypothesis, resulting in data that fails to inform actionable strategies. This seminar aims to tackle the pressing challenge of the disconnection between research and strategy.

Our Target Audience

This seminar is particularly beneficial for:

- Businesses that collect data but struggle to translate it into actionable strategies.
- Organizations eager to escape vague strategies and implement more defined, impactful actions.
- Leaders seeking to accelerate their decision-making processes within their teams.

Seminar Agenda

Attendees can look forward to a comprehensive program that will cover essential topics such as:
1. The Necessity of Combining Research and Strategy: Explore the current demands of merging insights from data with strategic frameworks in modern business.
2. Three Key Conditions for Successful Research: Learn about the foundational elements that lead to successful research outcomes.
3. Developing a Winning Strategic Hypothesis: Discover the significance of crafting hypotheses that guide strategic development.
4. Creating a Strategic Map Backwards from PL: Understand how to reverse-engineer successful strategies starting from product launch points.
5. Reverse Thinking: From Hypothesis to Design: Learn about the methodology that incorporates backward thinking to formulate research intentions.
6. The Strategic Map as an Organizational Guideline: Understand how to create a strategic map that aligns with your organization’s vision and objectives.

What You Will Gain

This seminar is designed to equip participants with a systematic methodology that goes beyond merely collecting data. Rather, the objective is to transform raw data into a structural strategy map that serves as a guiding framework for business decisions. Through practical examples and expert insights presented by Asmarq's Keisuke Yoshida and Material's Kaito Ibusuki, attendees will leave with actionable tips and strategies to invigorate their marketing initiatives.

Free Registration

Participation in the seminar is free but limited to 500 attendees, and registration is essential. Each attendee will also receive digital seminar materials to continue their learning after the event.

Join us on this exciting journey to accelerate your marketing activities with insights from leading experts in the field. Don’t miss this chance to refine your strategic approach and maximize the potential of your research data to drive business success.

For more information and to register, visit our websites:

About the Organizers

Asmarq Inc.

Asmarq specializes in market research, focusing on consumer monitoring recruitment and offering solutions in HRTech. It serves over 1,100 clients across various industries, contributing significantly to market development both domestically and internationally.

Material Inc.

Material is committed to enhancing corporate and product branding through storytelling. Their comprehensive communication services include branding, PR execution, and digital marketing strategies, tailored to the needs of each client.