The Swing Bays Launches Expansion with Five New Locations in North Carolina

The Swing Bays' Major Expansion



The Swing Bays, a rising name in the golf and fitness industry, is making strides towards becoming a national brand. Recently, they announced their entry into North Carolina with the launch of five new locations. This exciting development is set to enhance their presence on the East Coast, complementing their already established franchises on the West Coast.

The franchisees Phil and Nancy Gugliotta, both experienced in the industry, have plans to establish these facilities in the prominent Raleigh-Durham metro area. Their first location is anticipated to be operational by the fourth quarter of 2025. The Gugliottas expressed their enthusiasm, saying, "As golfers, we connected instantly with Dustin Miller’s vision of merging golf, training, and community in one space. We recognized both a market need and a solution through The Swing Bays' straightforward operational model. Our goal is to help others improve their game year-round.

This expansion is noteworthy for several reasons. First, it acknowledges the changing landscape of golf, especially as around 75% of new golfers are now engaging with the sport through indoor facilities. North Carolina's thriving golf environment, which boasts a multi-billion dollar golf economy, makes it an ideal market for The Swing Bays, whose concept focuses on combining advanced golf training techniques, fitness solutions, and vibrant social interactions.

Dustin Miller, the franchise's founder and a PGA professional, commented on the significance of this growth, stating, "This expansion marks a critical juncture for us as we claim our status as a true national brand. Our ability to attract multi-unit franchisees speaks volumes about our robust business model and unit performance. It has always been our dream to expand The Swing Bays into new areas, and North Carolina presents a vibrant golf community eager for innovative solutions."

One of the most appealing aspects of The Swing Bays' franchise model is its operational efficiency. They boast multiple revenue streams, including lessons, equipment fittings, fitness programs, and merchandise sales, all while maintaining low labor requirements. Simplified build-out processes further present a competitive edge when compared to similar business concepts in the industry.

Currently, The Swing Bays is collaborating with Fransmart, a well-regarded franchise development firm, to find franchise partners for vital territories nationwide. The organization is looking for aspiring franchise owners who share a love for golf and wish to be part of this unique experience. Information about becoming a franchisee can be found at Fransmart's website.

About The Swing Bays
Founded in 2022, The Swing Bays has quickly evolved into a premier indoor golf improvement destination. Under Miller’s leadership, the franchise offers exclusive memberships that give access to state-of-the-art golf simulators, PGA professional coaching, TPI-certified fitness, and expert club fittings and repairs—all designed to foster a thriving community around the sport. Beyond serving as a mere simulator venue, The Swing Bays has developed into a hub for continuous engagement and improvement for golf enthusiasts.

With the strong demand for their services and a variety of ways to generate income, The Swing Bays is actively on the lookout for qualified franchisees interested in expanding their reach into new markets across the country. For comprehensive information about The Swing Bays, visit their official website.

About Fransmart
Fransmart is a leading global franchise development company, boasting over 20 years of experience in transitioning emerging restaurant concepts into nationally recognized brands. Founder Dan Rowe is credited with helping brands like Five Guys Burgers & Fries and QDOBA Mexican Grill grow from small operations to dominant franchises. With thousands of successful restaurants under their belt, Fransmart continues to play a vital role in the franchise sector.

As The Swing Bays gears up for this exciting expansion, the anticipation is palpable, as the potential for growth in North Carolina aligns perfectly with the evolving interests of today’s golfers.

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