BRP Shines in Product Design with 20 International Awards in 2025
In an impressive display of design prowess, BRP Inc. has made waves in 2025 by securing 20 prestigious international design awards, distinguishing itself as a leader in product innovation and creativity. Recognized globally as a pioneer in its field, BRP's commitment to quality and excellence has not only caught the attention of consumers but also of design juries worldwide. The accolades cover a wide array of their product line, reflecting the company’s holistic approach to design that marries performance, ergonomics, and sustainability.
One of the standout achievements this year is BRP being named the Red Dot Design Team of the Year 2025. This accolade is given to organizations that have consistently demonstrated exceptional design quality and innovation over time. It is a prestigious recognition that underscores the strength of BRP's integrated design culture while showcasing its ability to deliver superior products across various categories and brands. "At BRP, we believe that design should address the needs of people in their environments and enhance their experiences," said Denys Lapointe, Chief Design Officer. "Whether reimagining electric mobility or optimizing off-road performance, our goal is always to create intuitive products that last."
Among the award-winning products, BRP's electric lineup stands out, having garnered a significant portion of the honors. Notably, the Can-Am Pulse and Can-Am Origin were recognized for their revolutionary approaches to electric motorcycles. The Pulse was praised for its compact and agile design, inspired by the silent efficiency of a snowy owl, and has been honored with several awards, establishing it as a symbol of bold urban mobility. Meanwhile, the Can-Am Origin pays homage to motocross traditions, offering a versatile motorcycle ready for both city streets and tough trails, demonstrating how thoughtful design effectively enhances usability while being eco-conscious.
BRP’s Ski-Doo Grand Touring Electric snowmobile illustrates another excellent achievement in sustainable winter mobility, aligning with the company’s electrification initiatives. This snowmobile showcases advanced aerodynamics and an innovative integrated battery system which promotes confidence in handling, all while preserving the iconic characteristics that Ski-Doo is known for. The elevated design and carefully balanced proportions illustrate BRP's dedication to merging performance with environmental responsibility.
But the praise doesn’t stop there. The Can-Am Maverick R MAX expands off-roading experiences to four passengers with features focused on safety and comfort, making it a standout in the category of shared adventures. The design reflects the company’s user-centric approach, aiming to redefine how groups experience outdoor riding through innovative seating arrangements and safety features.
In addition to these electric models, other significant winners include the Can-Am Canyon RedRock, recognized for its rugged adaptability perfect for diverse terrains, and the Outlander XT 1000R, which combines durable power and smart rider interfaces, ensuring top-notch performance under challenging conditions.
With a total of 210 international design awards to its name, BRP is committed to pushing the boundaries of innovation and sustainability. As it explores new technologies and mobility solutions, design will remain a fundamental aspect of its ongoing journey, driving the development of products that are not only high-performing but also resonate emotionally with riders around the globe.
BRP Inc. stands as a global leader in powersports with a rich history of over 80 years dedicated to producing state-of-the-art products. With a robust portfolio that includes the iconic Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, and Can-Am vehicles, the company continues to set the standard in the industry, all while focusing on responsible growth and the development of electric models for their product lines. Headquartered in Quebec, Canada, BRP reported annual sales nearing CA$7.8 billion and employs approximately 16,500 passionate individuals committed to delivering exceptional experiences.
One of the standout achievements this year is BRP being named the Red Dot Design Team of the Year 2025. This accolade is given to organizations that have consistently demonstrated exceptional design quality and innovation over time. It is a prestigious recognition that underscores the strength of BRP's integrated design culture while showcasing its ability to deliver superior products across various categories and brands. "At BRP, we believe that design should address the needs of people in their environments and enhance their experiences," said Denys Lapointe, Chief Design Officer. "Whether reimagining electric mobility or optimizing off-road performance, our goal is always to create intuitive products that last."
Among the award-winning products, BRP's electric lineup stands out, having garnered a significant portion of the honors. Notably, the Can-Am Pulse and Can-Am Origin were recognized for their revolutionary approaches to electric motorcycles. The Pulse was praised for its compact and agile design, inspired by the silent efficiency of a snowy owl, and has been honored with several awards, establishing it as a symbol of bold urban mobility. Meanwhile, the Can-Am Origin pays homage to motocross traditions, offering a versatile motorcycle ready for both city streets and tough trails, demonstrating how thoughtful design effectively enhances usability while being eco-conscious.
BRP’s Ski-Doo Grand Touring Electric snowmobile illustrates another excellent achievement in sustainable winter mobility, aligning with the company’s electrification initiatives. This snowmobile showcases advanced aerodynamics and an innovative integrated battery system which promotes confidence in handling, all while preserving the iconic characteristics that Ski-Doo is known for. The elevated design and carefully balanced proportions illustrate BRP's dedication to merging performance with environmental responsibility.
But the praise doesn’t stop there. The Can-Am Maverick R MAX expands off-roading experiences to four passengers with features focused on safety and comfort, making it a standout in the category of shared adventures. The design reflects the company’s user-centric approach, aiming to redefine how groups experience outdoor riding through innovative seating arrangements and safety features.
In addition to these electric models, other significant winners include the Can-Am Canyon RedRock, recognized for its rugged adaptability perfect for diverse terrains, and the Outlander XT 1000R, which combines durable power and smart rider interfaces, ensuring top-notch performance under challenging conditions.
With a total of 210 international design awards to its name, BRP is committed to pushing the boundaries of innovation and sustainability. As it explores new technologies and mobility solutions, design will remain a fundamental aspect of its ongoing journey, driving the development of products that are not only high-performing but also resonate emotionally with riders around the globe.
BRP Inc. stands as a global leader in powersports with a rich history of over 80 years dedicated to producing state-of-the-art products. With a robust portfolio that includes the iconic Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, and Can-Am vehicles, the company continues to set the standard in the industry, all while focusing on responsible growth and the development of electric models for their product lines. Headquartered in Quebec, Canada, BRP reported annual sales nearing CA$7.8 billion and employs approximately 16,500 passionate individuals committed to delivering exceptional experiences.
Topics Consumer Products & Retail）
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