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DNSFilter Achieves 33% Sales Growth in 2025

In an exciting development for the cybersecurity sector, DNSFilter announced a remarkable 33% growth in sales during the first half of 2025. This surge can be attributed to the company's strategic partnerships with various Managed Service Providers (MSPs) and Value-Added Resellers (VARs), indicating a robust demand for effective protective DNS solutions.

The growth reflects an increased trust in DNSFilter's security solutions among partners, spotlighting the company's commitment to safeguarding networks. With the influx of MSPs and resellers, DNSFilter is poised to cater to a broader audience seeking streamlined and efficient cybersecurity practices.

To bolster the success of its channel partners, DNSFilter introduced a new reseller training program aimed at enhancing customer enablement. This initiative led to a staggering 150% increase in completed certifications within the VAR channel, demonstrating the company's dedication to empowering its partners.

Strategic Acquisitions and Leadership Changes

In addition to expanding its channel partnerships, DNSFilter made significant strides through strategic acquisitions. The company recently acquired Zorus, a prominent provider specializing in endpoint-based web filtering and user behavior analytics. This acquisition is set to enhance DNSFilter's capabilities, allowing it to leverage Zorus' MSP-first approach in delivering a comprehensive security solution.

Furthermore, DNSFilter has appointed Brett Cheloff, the former CEO of Zorus, as its new Chief Product Officer. Cheloff's extensive experience with MSPs is expected to strengthen the leadership team and amplify the company’s product innovation strategies.

Adding to its accolades, two DNSFilter team members have garnered recognition on the CRN’s Women of the Channel 2025 list. Sam Youssef, Partner Success Manager, and Kate Trojanowski, Director of Product Management, were lauded for their leadership and contributions, enhancing the company's visibility in the competitive landscape of cybersecurity.

Focus on Partner Empowerment

Shawn Brady, Senior Vice President of Sales at DNSFilter, emphasized the importance of partner empowerment as the company moves into the second half of 2025. He stated, “Our focus remains on providing partners with the tools, training, and support they need to thrive. The milestones we've achieved so far are a direct result of our partners' trust and collaboration.”

Together, DNSFilter and its partners are committed to delivering advanced content filtering and threat protection, contributing to a safer internet experience for users.

As DNSFilter continues its innovative trajectory, it remains dedicated to equipping partners with cutting-edge security solutions and ongoing support, aimed at driving success across its growing channel network. The company is determined to solidify its position as a leading cybersecurity provider, enabling organizations worldwide to safeguard their operations and enhance their productivity.

About DNSFilter

DNSFilter is a pioneering cybersecurity company, known for its AI-driven content filtering and threat protection capabilities. Unlike traditional solutions, DNSFilter ensures threats are blocked up to ten days earlier than its competitors, effectively securing workers seamlessly, regardless of their location. The platform boasts an operational deployment time of minutes, unlike the industry standard of several days, and has earned the trust of over 43,000 organizations globally. For more information and insights on how DNSFilter stands as the first and last line of defense for corporate and hybrid networks, visit dnsfilter.com.