#United States #New York #Insta360 #Luna Pro

Bringing Creatives Together at Insta360's Luna Pro Event

On September 10th, 2026, Insta360 invited a select group of creators to its new flagship store in Times Square for an immersive event showcasing the Luna Pro. This half-day experience intertwined an in-store presentation with a guided photo walk across some of New York City's most famous locations, allowing creators to test the product in dynamic, real-world environments.

A Colorful Exploration in Midtown Manhattan

Approximately 20 photographers, videographers, and content creators, including two affiliated with Leica, participated in the event. After a welcome address and an introduction to Luna Pro, the attendees engaged in a tutorial that covered essential operations, shooting modes, and how to utilize NFC technology for app transfers. Armed with new knowledge and their cameras, they took to the streets of Manhattan for a unique themed activity – a color hunt.

Split into three groups focusing on red, yellow, and blue themes, the creators explored areas from 1515 Broadway to iconic sites like Times Square, Bryant Park, and Rockefeller Center. The challenge emphasized finding vibrant colors, striking contrasts, and unique visual moments, enabling participants to fully experience the capabilities of the Luna Pro.

Connections and Creative Exchange

Beyond the photographic challenges, this event fostered a sense of community among creators. As they wandered through the city, participants exchanged ideas and perspectives on photography, enriching their combined experience. The afternoon culminated back at the flagship store, where everyone shared their favorite shots, each revealing different interpretations of the same urban landscape and creative challenge.

Max Richter, VP of Marketing and Co-Founder of Insta360, reflected on the success of this gathering, stating, "The Luna Series is crafted for creators who chase light, color, and motion. Bringing this community together in New York—a city known for its photography—was a perfect opportunity to showcase our product and share stories."

An Evolving Partnership Between Insta360 and Leica

The Luna Series marks a significant milestone in the ongoing collaboration between Insta360 and Leica. This partnership began in 2020 with the successful launch of the ONE R 1-Inch Edition and has since grown to encompass a range of co-engineered imaging products. In 2025, their collaboration strengthened yet again with a strategic global partnership talent in the imaging sector.

With the Luna Pro, Insta360 and Leica introduced a new element to their partnership, merging Leica's renowned optical expertise and historical photographic legacy with Insta360's innovative imaging technology. This evolution not only highlights the distinct characteristics of both brands but also their shared vision to provide new avenues for creators in visual storytelling.

About Insta360

With its bold thinking ethos, Insta360 empowers creators everywhere to capture and share extraordinary moments. Recognized as a leader in innovative camera technology, their lineup ranges from best-selling 360 cameras to pocket-sized action cameras and professional photography solutions. By leveraging AI-driven software, Insta360 streamlines the creative process, allowing users to focus on narrative without encountering technical barriers.

For more information about Insta360 and its products, please visit Insta360's Website.

This event in New York City not only spotlighted the features of the Luna Pro but also reinforced the importance of community and collaboration in the ever-changing world of digital content creation.