Revolutionizing Street Advertising: Get Your Fandom on Display with Makuake

The world of street advertising is on the brink of a revolution with a new project launching on June 1st. This initiative, powered by Makuake, allows fervent fans to showcase their affection for their favorite idols or characters by purchasing short advertisements on city billboard screens in Tokyo. As birthdays of beloved celebrities approach, fans often find themselves wanting to express their admiration. Traditional methods of sending gifts or letters may often feel insufficient, and purchasing concert tickets is not always a guaranteed opportunity. With this new project, fans are offered a unique avenue to declare their love publicly.

The concept behind the initiative is simple yet impactful: "Make your fandom part of the city’s landscape." The average cost for a month of advertising on a prominent street vision screen in areas like Shibuya or Kabukicho typically ranges from 1.4 to 1.9 million yen. However, through Makuake, fans can now access this opportunity starting at an exclusive price of just 180,000 yen for a month-long campaign.

Understanding the Pricing Revolution

Traditionally, the advertising market has been mired in layers of middlemen, causing prices to inflate before reaching the vision operators. However, the company behind this project, GLADE, has implemented a direct distribution model. Operating under a system involving only a single tier of agents, they have managed to set competitive regular ad rates at about one-third of typical costs—60,000 yen for a month in Shibuya. For the Makuake campaign, they are slashing prices to provide offers starting from just 18,000 yen for smaller screens in places like Sangenjaya.

This dramatic price drop is only available during the campaign and represents one of the lowest prices for street advertising in Japan. For context, here’s a comparison:

- Industry Average for Shibuya Screens: 1,400,000 - 1,900,000 yen per month
- GLADE’s Standard Rate: 600,000 yen per month
- Makuake Special Price: 360,000 yen per month (40% off the standard rate)

These rates have made it possible for individuals or small groups of fans to purchase advertising space, a previously unimaginable prospect in the Japanese advertising landscape.

The Rise of the Fandom Economy

The 'oshi kai', or fandom economy, continues to expand in Japan. There have been numerous crowd-funding projects that have successfully rallied fans around various entertainment properties. High-profile examples include significant fundraising for anime series and gaming projects, demonstrating the immense potential and support of passionate communities. This advertisement project seeks to put that passion onto digital billboards as a viable option for fans to celebrate their beloved stars.

Street advertising, particularly for individual fans, has largely been uncharted territory until now. While there are instances of ads being placed in stations, allowing fans to celebrate K-Pop idols, the ability to use digital billboard space remains unexplored. This project aims to fill that gap and offer another platform for fans to express their appreciation in public spaces.

How It Works

The mechanics of getting involved are straightforward. Fans may choose from different advertising plans, ranging from 180,000 yen to over 1 million yen for multi-location displays. Makuake supports fans throughout the process:
1. Select your preferred plan and back it on Makuake.
2. Receive an email from the team within 1-2 business days with submission instructions.
3. Submit visual materials depicting your favorite idol.
4. Watch as your 15 seconds of fame streams on city billboards!

Participating as a fan club or group is encouraged, allowing multiple participants to pool together contributing to one advertisement. This project stands to empower fans by granting them the opportunity to make their fandom visible, one street at a time.

As the campaign launches on June 1, the world awaits to see how deeply embedded the “oshi” (favored) spirit will resonate through the skylines of Tokyo. For more details, fans can visit Makuake for the latest updates on opportunities to showcase their fervent love in a bright, new, and public manner.

Project Overview

Initiative: Michibiki Oshi Activity Signage Advertising Project
Platform: Makuake
Launch Date: June 1, 2026
Pre-launch Announcement: May 27, 2026
Company: GLADE Inc.
Location: Tokyo, Japan
Website: GLADE Inc.

Join this unique revolution where your passion can visibly light up the city!