Carl's Jr. Unveils the New Queso Crunch Burger with Alix Earle and Paris Hilton

Launch of the Queso Crunch Burger

Carl's Jr., a popular fast-food chain, is expanding its menu with the introduction of the scrumptious Queso Crunch Burger. This new addition promises to delight cheese lovers with its melty queso, making it the ideal guilty pleasure for food enthusiasts.

To make the launch special, Carl's Jr. is collaborating with social media influencer and entrepreneur Alix Earle. Joining her in the campaign is none other than Paris Hilton, a pop culture icon who previously starred in Carl's Jr. commercials in the early 2000s. This partnership marks a nostalgic return and continues the legacy of the brand's creative marketing strategies.

What is the Queso Crunch Burger?

The Queso Crunch Burger is an impressive creation crafted from 100% beef, grilled to perfection over an open flame. It is generously topped with hot and creamy queso, along with Pepper Jack cheese, and garnished with homemade pico de gallo. The excitement doesn’t stop there; it’s complemented by crispy tortilla strips, adding a delightful crunch to every bite. All of these ingredients come together in a toasted bun for a satisfying meal that’s perfect for those who love indulging in bold flavors.

Paz Romero, the brand's vice president of marketing, elaborated, "Our customers crave delicious offerings, and Carl's Jr. is renowned for our innovative and creative burgers. The Queso Crunch Burger is a symphony of flavors meant to excite taste buds, and we’re thrilled to collaborate with Alix Earle, whose fun-loving spirit shines through in this exciting culinary partnership."

Marketing Campaign 'Kay So?'

To promote the Queso Crunch Burger, the brand launched a creative marketing campaign called 'Kay So?'. The campaign kicked off with an advertisement starring both Earle and Hilton, rekindling the fond memories of Hilton's past appearances. This campaign proves to be a continuation of Earle's relationship with Carl's Jr., which started earlier in the year with the launch of the Hangover Day Burger, a special promotion offering free burgers the day after the big game.

The partnership also expanded into the Club Carl’s initiative, which provided an exclusive nighttime experience centered around the ‘Build Your Own Bag’ deal. Through these collaborations, Carl's Jr. continues to reach a diverse audience, ensuring they stay relevant and appealing.

Refreshing Beverages and Promotions

In addition to the new burger, Carl's Jr. is introducing a refreshing range of frozen drinks, including the new Frozen Strawberry Lemonade and Frozen Blue Sourberry beverages. The Frozen Blue Sourberry combines Carl's Jr. lemonade with tangy blue raspberry sugar crystals, creating the perfect refresher to accompany the delicious Queso Crunch Burger — a lineup that truly embodies the flavors of summer.

For those engaged in the My Rewards program, perks include a free serving of cheese with the purchase of a Queso Crunch Burger from July 9 to September 2, as well as the option to enjoy a complimentary frozen drink with their purchases through the app until October 28.

Stay tuned for more news and updates by following Carl's Jr. on various social media platforms. To take advantage of the latest promotions, don’t forget to download the Carl’s Jr. app and join their My Rewards loyalty program.

Whether you're a die-hard fan of Carl's Jr. or just looking to try something new, the Queso Crunch Burger is set to make waves this summer!