A Firework Extravaganza: Celebrating 40 Years of Shaoewssen® with Drones and Flavor

On July 26, 2025, Japanese company Nippon Ham celebrated the launch of their summer-exclusive product, Shaoewssen® Fireworks, with a spectacular show at the Tachikawa Matsuri National Showa Kinen Park Fireworks Festival. This event marked not only the release of a new flavor but also the 40th anniversary of Shaoewssen itself, solidifying its position as a staple of summertime enjoyment.

A New Culinary Experience

The highlight of the event was the unveiling of the new Shaoewssen® Fireworks, featuring whole black peppercorns blended into the sausage for a unique taste experience. Described as “Spicy Crunch Bombs,” the sausages deliver a satisfying crunch alongside a robust spiciness that delights the palate. This new offering was designed to enhance summer nights with a distinct flavor and memorable texture, encouraging fans to embrace a fresh way of enjoying their favorite food.

During the fireworks festival, attendees witnessed a stunning visual performance as 500 drones took to the night sky. The drones illuminated the darkness to reveal a colossal depiction of the Shaoewssen® Firework, measuring approximately 125 meters in width and representing a staggering volume equivalent to about 3.5 billion standard sausages. The audience was captivated as the sky lit up with phrases like “Shaoewssen Fireworks Crunch!!” and humorous nods to the perfect pairing of sausages and beer. The display was more than just a feast for the eyes; it encapsulated the very essence of eating fireworks, linking flavor with spectacle.

A Viral Sensation

As the drone show commenced, excitement swept through the crowd. Phrases such as “Shaoewssen fireworks and beer = the ultimate combination” echoed among attendees, as they immersed themselves in a unique and entertaining food and visual experience. Social media buzzed with reactions, with many netizens sharing videos of the mesmerizing show. Posts flooded platforms with comments like “This is too funny!! So hilarious!” and “Now I really crave Shaoewssen.” The show trended on X (formerly Twitter), a testament to the hype surrounding this innovative blend of culinary art and entertainment.

The sheer scale of the event was remarkable, attracting approximately 350,000 visitors, all eager to witness the magic unfold. This unique blend of robotics, culinary craftsmanship, and audience engagement set the tone for one of the most memorable fireworks displays of the summer.

Event Overview

- Date: July 26, 2025
- Location: National Showa Kinen Park
- Number of Drones: 500
- Estimated Attendance: Approximately 350,000 (as of 9 PM on July 26)

Product Details

- Name: Shaoewssen® Fireworks
- Net Weight: 98g × 2 packs
- Suggested Retail Price: ¥583 (including tax)
- Storage Instructions: Refrigerate (below 10°C)

Shaoewssen® Fireworks not only offers a taste that combines the whole black peppercorns for a piquant kick and aromatic experience but is also tailored for adult enjoyment—perfectly suited for grilling rather than boiling, ensuring that the flavors truly shine. This innovative product, paired with the unforgettable spectacle of the drone show, has set a new standard for how we experience food in a celebratory context. With next-level marketing and engaging performance, Shaoewssen® continues to capture the hearts—and stomachs—of sausage lovers everywhere.