#Japan #Tama #Subscription Service #Fururu Car Wash

Revolutionizing Car Wash Experience in Japan

On July 26, 2023, Kyounan Co., Ltd., led by CEO Takao Tajima, proudly opened its fourth direct-operated store of the subscription-based car wash service, 3#"Fururu Car Wash" in Tama Nagayama, Tokyo. This new establishment introduces ultra-pure water technology, setting a new standard for high-quality car washing experiences.

Introduction of Ultra-Pure Water Technology

The Tama Nagayama store is the first to feature a high-speed ultra-pure water lane, making use of ultra-pure water (99.99999% pure, according to manufacturer studies) throughout the entire washing process. This advanced technology minimizes water spots and streaks, making it especially appealing to luxury car owners and those who prioritize superior cleaning outcomes. With the added benefit of no drying required, customers can enjoy a seamless experience that saves time.

Impressive Pre-Opening Registration

Ahead of its grand opening, Fururu Car Wash had already garnered an impressive pre-registration of 400 subscribers by July 25, reflecting high interest and enthusiasm for this subscription-based car wash model. The store's unique digital marketing strategies have resulted in a customer lifetime value exceeding 40 million yen shortly after opening, a significant increase compared to the 100 subscribers at its previous location in Fussa.

Expanding the Dominant Strategy

With the launch of the Tama Nagayama store, Fururu Car Wash now operates a total of five locations, including four directly-managed and one franchise store. This expansion reinforces the brand's commitment to growth, particularly in the Tokyo metropolitan area, enhancing brand visibility and convenience for users.

Fully Automated with AI Technology

Utilizing an AI-powered vehicle identification system, with an impressive accuracy of 99.99%, registered subscribers can simply scan their QR codes at check-in kiosks for immediate access to car wash services without waiting. This innovation is a testament to the company's commitment to complete automation.

Enhanced Customer Experience through Digital Transformation

1. Real-Time Wait Times via YouTube Live
The car wash’s congestion levels are broadcasted live on YouTube, allowing customers to check real-time traffic before visiting. This capability minimizes waiting times and makes for a more pleasant washing experience.

2. Cashless Payment Options
The store adopts various cashless payment methods to streamline transactions and reduce payment times, reflecting modern consumer preferences.

Future Vision

The establishment of the Tama Nagayama branch marks a significant step in promoting a fully automated car wash model, paving the way for geographic expansion into neighboring prefectures. Interest from traditional car wash operations has already started to trickle in, indicating a growing recognition of Fururu's subscription model as a disruptive force within the industry.

With a rich history of nearly fifty years in the gas station and car wash businesses in the Tokyo region, Kyounan Company has set the stage for this revolutionary service. From initiating a drive-through car wash service back in 2013 to establishing digital marketing frameworks in 2016, their track record underscores a proactive approach to growth and innovation.

Regarding Fururu Car Wash Tama Nagayama

Location: 3-21-27 Nagayama, Tama City, Tokyo, 206-0025
Operational Hours: 8:00 AM to 8:00 PM (subject to temperature conditions)
Closed: Open year-round (with some exceptions)
Equipment:

• - Two washing machines (one utilizing ultra-pure water)
• - Three indoor drying spaces and six outdoor drying areas
• - Four vacuum cleaners (indoor and outdoor) available.

Kyounan Co. is dedicated to digital transformation and sustainability within the car wash industry. CEO Takao Tajima, active in various initiatives promoting digital evolution, aims to establish Fururu Car Wash as a leader in redefining customer expectations and enhancing service efficiency.

Contact Information

For inquiries regarding this release, please contact:
Kyounan Wash Unlimited Division
Ryo Ito
Address: 3-3-37 Haijima-cho, Akishima City, Tokyo
Founded: October 23, 1963
Capital: ¥15 million
Employees: 50
Phone: 042-544-0511
Email: [email protected]
Website: araihoudai.com