#Japan #Tokyo #Jack Daniel's #Brown-Forman #Jack & Music

Jack & Music: A Unique Urban Music Festival by Jack Daniel's

Get ready for an unforgettable musical experience as Jack Daniel's, the iconic Tennessee whiskey brand, announces the return of Jack & Music, an exciting urban music festival happening on September 26, 2026, in the vibrant heart of Shibuya, Tokyo. This event celebrates the distinct spirit of Jack Daniel's through the captivating world of music, and it promises to be an exhilarating gathering for fans of all genres.

Event Highlights

This year's Jack & Music will take place at two lively venues: Spotify O-EAST and duo MUSIC EXCHANGE. The festival, now in its third installment, will showcase a selection of top artists and offer a unique atmosphere where music lovers can immerse themselves in a blend of both well-known and emerging talents. The official artist lineup will be announced in early September, adding to the excitement leading up to the event.

Tickets for the festival will go on sale starting August 28, 2026, at 12:00 PM JST. One of the standout features this year is the special price ticket option priced at ¥777, available exclusively for the first 77 buyers. This promotional offer not only commemorates Jack Daniel's famous Old No. 7 but also provides a fantastic opportunity for fans to see their favorite artists perform at an unbeatable price.

A Celebration of Values

Jack & Music is more than just a music festival; it reflects the core values of the Jack Daniel's brand, which include Independence, Authenticity, Integrity, and Fidelity. The event brings together individuals who appreciate music and culture, embodying the idea of staying true to oneself. The festival aims to create an environment that resonates with the creative spirit of Shibuya, known for its dynamic cultural landscape.

Building on Last Year's Success

The previous edition of Jack & Music, held on September 27, 2025, drew about 2,000 attendees, with headliner Denzel Curry alongside an impressive lineup of artists, including WILYWNKA, C.O.S.A., Skaai, and many others. This vibrant celebration featured a dynamic mix of performances, ranging from HIP HOP to TECHNO and HOUSE music, delivering a truly unforgettable festival atmosphere.

In addition to the main event, Jack Daniel's is set to sponsor ten more music events in Shibuya during September and October, ensuring that the spirit of this festival extends throughout the entire area, benefitting local businesses and fostering community camaraderie.

Tickets and Details

• - Date: September 26, 2026
• - Time: 11:30 PM to 5:00 AM (JST)
• - Locations: Spotify O-EAST / duo MUSIC EXCHANGE
• - Ticket Prices:

- Special ¥777 Tickets: First 77 only
- Advance Tickets: ¥3,500
- Day of Event: ¥4,000

• - Ticket Sales Start: August 28, 2026, at 12:00 PM
• - Official URL: Jack & Music Festival

Jack Daniel's continues its legacy of celebrating creativity and cultural expression through events like these. Join us in Shibuya for a night filled with incredible music and community spirit. Mark your calendars, and don’t miss out on the chance to be part of this extraordinary experience!

About Jack Daniel's

For over 150 years, Jack Daniel's has set the standard for premium whiskey with its rich tradition and commitment to quality. Known as one of the largest and oldest registered distilleries in the U.S., the brand stands out with its unique charcoal mellowing process. Its selection, including Jack Daniel's Old No. 7 and Jack Daniel's Tennessee Honey, is enjoyed by fans worldwide in over 170 countries.

Jack Daniel's and Old No. 7 are registered trademarks. Drink responsibly and ensure you are of legal drinking age.