#United States #Cypress #LT Foods #Royal Basmati Rice #Jute Bag Design

Royal® Unveils New Jute Bag Design for Authentic Basmati Rice

In an exciting development for consumers, Royal®, recognized as the leading brand of Authentic Basmati rice in the United States, has introduced a refreshed jute bag design for its 20lb Authentic Basmati rice. This redesign not only marks a shift in the brand's visual identity but also underscores the enduring commitment to quality that Royal has upheld over the years.

The new jute bag highlights Royal’s legacy through refined brand elements, prominently featuring the iconic Queen symbol. The updated details, vibrant colors, and thoughtful composition deliver a modern interpretation of the brand's heritage, reinforcing its reputation as a staple in kitchens across the nation. This bag combines earthy tones, intricate stitching, and crisp printed graphics, making it a visually captivating product that stands out on supermarket shelves.

Constructed for longevity, the jute bag is designed to be reusable or upcyclable, transforming what was once merely a rice package into a valuable household item. With the bold Queen emblem taking center stage, the design elegantly merges Royal's rich heritage with a contemporary aesthetic. While the exterior may have received a makeover, the rice inside remains as exceptional as ever—naturally aromatic, premium aged, and well-known for its long, fluffy grains.

Mayuri Mukherjee, Vice President of Brand Marketing at LT Foods Americas, explains, “Our jute bag redesign is about honoring the traditions that have made Royal a trusted name for generations while reflecting the values and expectations of today's families and home cooks. Guided by standards of quality, care, and responsibility to the future, our new jute bag symbolizes what we choose to bring into our homes, the meals we create, and the values we pass on.”

To coincide with this unveiling, Royal is launching a creative campaign titled "Crafted For Generations To Come." This initiative will span organic and paid social media efforts, engaging chefs and influencers to highlight the care, commitment, and responsibility reflected in Royal's products for future generations. The campaign serves as a testament to the brand's mission of marrying tradition with modernity and catering to today's consumer demands.

In addition to the bag unveiling and new campaign, Royal will be showcasing the jute bag at the upcoming 2026 Natural Products Expo West, scheduled for March 4-6 at booth #2171. Attendees at the Expo are invited to visit the booth to engage with the refreshed brand identity and discover more about Royal's authentic roots and products.

Since its inception over 30 years ago, Royal® has enabled countless consumers to whip up delicious, authentic Indian meals while creating memorable moments of comfort and celebration. Its steadfast dedication to quality, authenticity, and sustainability has solidified its position as the top choice in the U.S. for Basmati rice and Sona Masoori rice.

Proudly sourced from India, Royal aims to unite people through food, fusing diverse cultures, flavors, and traditions within everyday experiences. Royal products are readily available for purchase on Amazon and at major retailers, including Walmart, Costco, and Kroger.

For those interested in learning more about Royal and exploring its extensive range of authentic Indian products, check out authenticroyal.com and follow the brand across social media platforms such as Facebook, Instagram, Pinterest, and YouTube.

About LT Foods

As a leading global FMCG company with Indian roots, LT Foods has played an essential role in the consumer food space for over 70 years. Specializing in specialty rice and rice-based foods, LT Foods is committed to enhancing the goodness of food for individuals, communities, and the planet. With a promise to deliver fine quality and taste to over 80 countries, their product portfolio includes 'Daawat'—one of India’s beloved Basmati brands—and 'Royal,' North America's preeminent Basmati player. Learn more at ltfoods.com.